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Mark Freidin

Marks reaction: Forget Omni Channel Retailing, the next BUZZWORD culd be Infinity Channel Retailing, which sums up the a concept of future smarter computing with far greater artificial intelligence and even deeper cross and multi channel integration capability.

Stuart Bennie Writes in an article in Inside Retailing about the potential future, where infinity represents WITHOUT ANY LIMIT.

And I thought I was a forward thinker ! Infinity Channel Retailing. I like it.

Click on the link below to read more about this.

All seems to have gone reasonably quiet on multi-channel. Thank goodness. But usually when this happens, the topic raises it s ugly head once more. In fact, some lunatic came up with the term omni-channel a little while ago. I had a vague idea of the difference, but this is what Wikepedia has to say: Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks and mortar, television, catalogue, and so on.
Read on


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