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John Lynch

Johns reaction: The marketing Holy Grail surely?

In what may just be the ultimate expression of brand loyalty, Chris Matyszczyk at CNET reports that more and more parents are naming their babies after Apple products, referencing a Babycenter.com report that iBabies are one of the hottest naming trends of 2012. While we can probably chalk the growing popularity of the name Apple up to Gwyneth Paltrow, 12% more boys were named Mac, and 5% more girls were named Siri this year than last. Matyszczyk predicts the 2013 list may well include Galaxy, Lumia, and Wii as baby name trends, but fears that we won t see many new BlackBerrys running around, demanding their parents' constant attention.
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