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Brad Down

Brads reaction: Congratulations Ian. All the best from Digital Ministry.

Mumbrella can reveal that Amnesia, part of the global Avenue A|Razorfish network, has become Australia's first major digital agency to hire a social media director - and true to the medium, it announced it in a Twitter message, followed up with a link to a wiki page with details of what he will be working on. Ian Lyons, currently the Communications Director of online research firm Pure Profile, will join the Microsoft-owned company in about a fortnight s time.
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