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Aden Hepburn

This is an interesting video (from 22squared) on why brands need to start engaging in social media conversations. Everyone knows they need as many Brand Advocates as possible, but as always, most brands rarely take any additional action to help create more of them. Things like time, budgets and skill sets always get in the way. But more so now than ever, brands need to make the time to harvest online conversations because increased sales are waiting...
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