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Mark Freidin

As ecommerce continues to grow in Australia, at an ever increasing rate as more traditional bricks and mortar retailers sit up and take notice, we were glad to be informed that Toys R Us has taken the leap and announced the launch of their online store on 1 October 2009 bringing them more in line with their American counterparts which sport a feature rich ecommerce website. Created by Citrus digital marketing agency the Toys R Us website is designed to make large, hard-to-stock outdoor toys such as trampolines, swimming pools etc available online during the coming summer sales rush and open up a profitable sales channel.
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