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Brad Down

Australia-based Guvera is slowly making its way onto the radar of digital music and technology blogs, and something tells me we'll hear a lot more about this private, registration-only music site over the next few of months. I heard the name being dropped a couple of times in 2009, but every time I visited the website I couldn't get past the registration stage and thus quickly forgot about it afterwards. Its screaming manifesto also threw me off: declaring in large, shiny capital letters that it is going to save the music and content industry by solving all the problems in the advertising industry is quite a lofty goal, especially without anything to show for it yet.
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