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Mark Freidin

Marks reaction: Forget Omni Channel Retailing, the next BUZZWORD culd be Infinity Channel Retailing, which sums up the a concept of future smarter computing with far greater artificial intelligence and even deeper cross and multi channel integration capability.

Stuart Bennie Writes in an article in Inside Retailing about the potential future, where infinity represents WITHOUT ANY LIMIT.

And I thought I was a forward thinker ! Infinity Channel Retailing. I like it.

Click on the link below to read more about this.

All seems to have gone reasonably quiet on multi-channel. Thank goodness. But usually when this happens, the topic raises it s ugly head once more. In fact, some lunatic came up with the term omni-channel a little while ago. I had a vague idea of the difference, but this is what Wikepedia has to say: Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks and mortar, television, catalogue, and so on.
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Mark Freidin

Marks reaction: Excellence and perfection are treated as synonomous, but are they really? This brief comment explores the difference between excellence and perfection in relation to the fast paced world of online retailing

Most people would tend to think that striving for excellence and striving for perfection both mean the same thing. Do they? I have been very privileged to have worked in quite a few different industries in my life, which has given me many life skills that are very valid in the frenetic online retailing and ecommerce world.
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Mark Freidin

Marks reaction: Although published in Nov, Its always refreshing to see another report on the state of Online Retailing in Australia. The more reports out there the greater the opportunity to be able to compare and get a better understanding of where the industry is at, at the moment.

The Australian Communications and Media Authority has published its latest research report: E-commerce marketplace in Australia: Online Shopping. The report is their first look at the developing online shopping market from both a supplier and user perspective.
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Mark Freidin

Marks reaction: An insiders take on life at Catchoftheday.com.au and after - A copy of an email sent out to the InternetRetailing.com.au database. The response was so overwhelming that we thought we would share it with the greater digital community. Feel free to respond.

I have been asked so many times recently what was it like working at Catch, what life is like after Catch/Scoopon, what are my plans etc. So, let me answer a few of these questions and share my exciting journey with you. For those of you that don t know me that well; up until recently I was Chief Operating Officer at the Catchoftheday group of companies. That s a large reason why internetretailing.com.au kind of slowed down in the past 18 months. I couldn t fit enough into my 8 day weeks and something has gotta give, know what I mean. Anyhow that s all changed and those of you following the website will notice that there are fresh articles and content popping up on the site rather regularly once again.
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Mark Freidin

Marks reaction: Commentary on the all the media coverage relating to online retailing.

This week past is probably the most historic week for the online retailing industry in Australia. For years now there has been a plethora of expert commentary providing reasons why online retailing has failed, both from traditional retailers and from those in the industry or fringe to the industry. The infamous comment by Gerry Harvey that Online Retailing is a waste of time, followed by so called expert opinions that the country is too big, delivery logistics are too hard (anyone heard of Australia Post s eParcel service, an amazing service that will get a parcel to any address in Australia), the population is too small and so on, I could bore you with hundreds of pages of commentary from both sides, some true most just hypothesis. At this time in the background a few entrepreneurs were growing their email databases while offering incredible deals on their online stores. Some of the early adopter companies such as dailydeals.com.au, catchoftheday.com.au and Kogan.com.au understood online and the web, its democratisation and liberation for shoppers These companies pursued this segment vigorously to become some of the nations top online retailers.
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Mark Freidin

Marks reaction: A topic that gets little attention in the online and digital space, mostly due to the lack of awareness about this. More articles like this will make people think about this a little more.

It is a general assumption that shopping online is good for the environment. The perception likely comes from the idea that buying something from your computer would be less harmful than getting in your car and driving to the shopping centre. While I do wish to make a case for one being more wasteful than the other, online shopping is much more harmful to our planet than our perceptions would let us think.
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Mark Freidin

Marks reaction: Applause to David Jones for dipping it's toes into the world of ecommerce again. The site needs much work and yet its a start for them, and finally another national retailer on board with an ecommerce presence.

David Jones has rejoined the world of ecommerce after briefly testing the waters in this area a few years ago. The new site according to David Jones CEO Paul Zahra has been launched with over 1,500 products,from beauty supplies, perfumes and colognes, women's and men's accessories, toys, homewares and books to apparel and small appliances. The site launch has been timed to coincide with Christmas, so as to reap the benefits of increased consumer shopping prior to Christmas. There is a claim that all orders will be shipped in a day, and gift wrapping options are available.
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Mark Freidin

Marks reaction: A fantastic article about brandsExclusive and its business model, and how it is working - Enjoy!

A few months ago I had the opportunity to chat with Daniel Jarosch, Co founder and managing director of brandsExclusive, one of the more prominent invitation only websites that offers branded products at reduced prices for limited periods. Armed with Business degrees from the Heinrich Heine University, D sseldorf (Germany) and the MIT, Boston, Daniel s career includes an eight year stint at Price Waterhouse Coopers, then two years in the Senior Management of eBay Europe. Daniel has also been involved in numerous ecommerce start ups prior to brandsExclusive.
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Mark Freidin

Marks reaction: The follow up to the extremely popular article E-commerce is about making money Part 1. Enjoy!

eCommerce (or Online Retail) is all about making money , first and foremost. If you do not want to do this, then do not invest in these strategies. If you do want to, then keep reading.
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Mark Freidin

Marks reaction: A fantastic article by Curtis Johnson. Curtis is one of the most passionate advocates of ecommerce and how to carry it out properly.

eCommerce (or Online Retail) is all about making money , first and foremost. If you do not want to do this, then do not invest in these strategies. If you do want to, then keep reading.
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Mark Freidin

Marks reaction: Not much consideration is given to site search , even though this is such a time saving tool for consumers. (not to be confused with Google type search in a search engine but actual search on a website) This is a thought provoking article about providing faster access to products or categories for browsers.

In our line of work, we re talking to retailers locally and overseas on a daily basis and what we re hearing more and more is that improving site search results pages is a major focus for 2010. It seems a growing number of retailers are realising that a little fine-tuning goes a long way when it comes to offering quality site search and browsing capabilities on an e-commerce website, and I m very pleased to hear this.
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Mark Freidin

Marks reaction: As Online Retailing slowly evolves, it's nice to see the ABC doing some research and allocating a full hour to the topic on Radio National at a peak time!

While e-retailing is setting records overseas, particularly in the UK and the US, Australia is lagging far behind. Here, online makes up only three per cent of retail sales. So what are the barriers? Is e-retailing set to take off?
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Mark Freidin

The Global Financial Crisis may have bitten into the retail industry's profits in December 2009 with retail sales falling 0.7% after a 1.5% rise in November and a 0.3% gain in October, however online retailers seems to have bucked this trend and had quite a successful quarter leading to Christmas if the comments from Australia's leading online retailers are anything to go by.
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Mark Freidin

Big Brown box made an astounding debut last year with its advertising campaigns and exciting viral competition, which assisted the new online start up in establishing a solid brand identity very quickly with the site reaching an excess of 800,000 visits by August 2009.
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Mark Freidin

A HOT NEW Case study of how dStore and it's innovative owner and CEO Andrew Cooper continuously strive to add value to their customers and brand. dStore, from high profile failure to top 5 Internet Retailer
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Mark Freidin

For a limited time here is a FREE opportunity to list your services or products to the Online Retailing industry in one focused location. So if you are a Digital Marketing Strategist, Social Media Buff, SEO expert, Web Developer, eCommerce specialist, Supply Chain Order Fulfillment Expert, HR Consultant or if you believe you can offer a service or solution, then consider listing yourself here, its free! Most of Australia's Online retailers visit this site regularly for news, information and tips, and the readership continues to grow. What a great place to get business leads in the future.
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Mark Freidin

A case study and insights from Paul Greenberg and DealsDirect, Australia's number one Online Retailer. DealsDirect.com.au is perceived to be a company that has virtually become an overnight success. What most observers do not see with successful businesses is the five years of hard work that it takes to become an overnight success. From its early days as eBay's premium seller to Australia's number one online retailer Paul Greenberg suggests its been a lot of hard work to get to this point five years on.
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Mark Freidin

As ecommerce continues to grow in Australia, at an ever increasing rate as more traditional bricks and mortar retailers sit up and take notice, we were glad to be informed that Toys R Us has taken the leap and announced the launch of their online store on 1 October 2009 bringing them more in line with their American counterparts which sport a feature rich ecommerce website. Created by Citrus digital marketing agency the Toys R Us website is designed to make large, hard-to-stock outdoor toys such as trampolines, swimming pools etc available online during the coming summer sales rush and open up a profitable sales channel.
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Mark Freidin

When PCI was first introduced into the Australian market in 2004, our initial response was that it made good sense. PCI addresses 12 key areas in a company relating to the security and handling of credit card information. Nothing we found in the 12 key points were any different to how we wanted to operate our business with secure systems and safe handling of data.
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Mark Freidin

Tim West, Clive Peeters Online Business Development Manager announced today that the Clive Peeters Internet retailing website will launch on Friday morning 28 August
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