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John Lynch

Johns reaction: Great free report on content

Content Disruptors is a report written by the Economist Intelligence Unit (EIU) commissioned by UK Trade & Investment (UKTI). The report examines the key trends reshaping content markets and explains how companies are adapting to succeed in a fast-changing world. To shed light on these topics, the EIU conducted a global survey of 485 executives in the media and entertainment industry. Respondents were drawn from Europe, North America, Asia-Pacific and Brazil. All companies have a minimum global revenue of $1 million. All respondents hold management positions, with 48% occupying C-suite or board-level positions. To complement the survey findings, the EIU also conducted wide-ranging desk research and in-depth interviews with a range of organisations. Our thanks are due to the following for their time and insight: Read more: http://www.managementthinking.eiu.com/content-disruptors.html?#ixzz2AIkky3g8
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James Grant Hay

Branded entertainment agency InShot announces Web TV production company. Production of Web shows looks set to increase down under with the announcement this week of a new Web TV production company Pixel8, from branded entertainment agency InShot.
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James Grant Hay

New York, NY March 11, 2009 Following the success of Spirits the Web series, brand integration agency InShot has inked a deal with the producers of OzGirl, the latest online interactive Web series from Down Under. OzGirl utilizes social networking to provide user interactivity and is syndicated to major sites including Bebo and YouTube, allowing advertisers to reach an international youth market. Brands will have the opportunity to be seen by the thousands of 14-24 year old girls in their target market worldwide, according to James Grant Hay, MD at InShot. OzGirl recently announced a global distribution agreement with Koldcast (http://www.koldcast.tv) to broadcast the OzGirl series over the Internet, via iTunes (the hugely successful Apple platform) and TiVo, the personal video recorder device reaching millions of American homes. OzGirl currently receives between 10,000 to 20,000 views per episode. InShot said it had already identified a number of Australian, US and UK fashion accounts who were interested in exploring a number of organic scripted brand integration opportunities within the narrative of the show for next season apparel wear and accessories. Fashion, cosmetics and career search are just some of the categories we strongly believe hold a fit, said Grant Hay. Visit: http://ozgirl.tv http://www.spiritstheseries.com http://www.inshot.com.au
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