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John Lynch

Johns reaction: The six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.

Hello smart entrepreneur. I know you re a busy person, so I ll be brief. Read this post NOW, if your startup involves convincing someone to do something. Your friends and competitors are reading it already. Years of research into human behavior and influence went into these insights by Prof Robert Cialdini, so read actively, and try to apply these lessons on your business. In the process of acquiring new customers, startups need to persuade, convince or enchant the potential customer to sacrifice a resource, let it be time, money, access to their stream of information, in order to use the startup s product. The persuasion process is very subtle, and most likely takes place in a matter of seconds: the user gets to the landing page, the user sees your icon in the app store, the user thinks about registering for a free trial these seconds are going to determine the future of your business.
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Aden Hepburn

Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It's a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens. Check out the campaign website here. Or follow them on twitter here.
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Cameron Wall

Camerons reaction: This is impressive and its from ABI Research which has to make you take some sort of notice. Even if it was half true its still impressive!

According to new estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR over the next five years, bringing the numbers substantially higher than the well under a half billion dollars spent in total in 2009.
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John Lynch

Johns reaction: Great overview on UX

The story of the elephant reminds me of the different view of design that people of different backgrounds, education, and experience have. A visual designer approaches UX design from one point of view, the interaction designer from another, and the programmer from yet another. It can be helpful to understand and even experience the part of the elephant that others are experiencing.
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John Lynch

Johns reaction: Love the term, also used in connection to lame PowerPoint presentations

Business porn is the dreaded stock photo. We've all seen them. Images of pretty ladies or handsome dudes wearing headsets for no apparent reason. Or, perhaps it could be guys in suits sitting at a boardroom table. The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
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John Lynch

Johns reaction: Love this idea as they are Iconic and 5 years from being pulled down but also its a top idea. You can then make your skype call anywhere?

London's red telephone boxes are iconic, sure, but just how relevant can they be in this century Spectrum Interactive has a solution that both ensures their preservation and provides customers in search of internet a free ticket online. The company has converted some 1,800 pay phones throughout London into WiFi hotspots, offering passersby a free connection so long as they provide their mobile numbers and download an e-coupon for a nearby store. Spectrum initially began testing the program with the help of Nokia late last year, and while it's amassed an impressive number of WiFi access points, it's lost the support of its Finnish partner, and is still assessing how willing local businesses are to pay for getting coupons in the service. On top of that, there's the whole issue of how many people will think to scope out phone booths rather than, say, an internet cafe. Here's hoping Spectrum has some very flashy signs on the windows.
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Brad Down

Brads reaction: Interesting look at eye tracking on social media profiles

When potential dates, employers and friends glance at your online social profiles, what do they see EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks. The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
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John Lynch

Johns reaction: Love this, the power of 1-2-1 advertising

Recently I found myself in need of a room mate and, like many others, reached out to the Craigslist universe. Looking back at the post titled 'Super Awesome Room mate Needed', it included more details about the extroverted and energetic room mate (me) than it did about the actual place they would be renting. I had a few takers, but no one that I was interested to live with.
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John Lynch

Johns reaction: Interesting POV

I ve seen the best minds of my generation destroyed by marketing, shilling for ad clicks, dragging themselves through the strip-lit corridors of convention centres looking for a venture capitalist. Just as X Factor has convinced hordes of tone deaf kids they can be pop stars, the startup industry has persuaded thousands that they can be the next rockstar entrepreneur. What s worse is that while X Factor clogs up the television schedules for a couple of months, tech conferences have proliferated to such an extent that not a week goes by without another excuse to slope off. Some founders spend more time on panels pontificating about their business plans than actually executing them.
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Brad Down

Brads reaction: This would be huge for targeted mobile marketing using SMS. Although as it effectively reduces SMS volumes I can't see all major carriers investing money into it. Be interesting to see how it utilises real-time GPS data to trigger delivery.

O2 announced that it is the first network provider to offer large-scale location-based mobile marketing service in the UK. As a result, brands are able to deliver relevant SMS and MMS to consumers in a more targeted and effective way than ever before. Consumers on their end opt into the service to receive relevant messages dependent on their age, gender, interests and their current location. Among the first companies to jump on board are Starbucks and Loreal. The former will offer money off Starbucks VIA Ready Brew at a nearby branch, while the latter runs buy one get one free campaign on Loreal Elvive hair care products at Superdrug.
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John Lynch

Johns reaction: Interesting report

A report from The Economist Intelligence Unit
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John Lynch

Johns reaction: Net neutrality debate rolls on, sign of things to come?

ISP and mobile operator Free and Google are at daggers drawn in France over Internet peering, piping and who pays what. Free says Google should pay and has been slowing Google traffic and removing ads from its content. Customers have been complaining about bad performance. Ian Scales asks broadband consultant Benoit Felten if he can explain what's happening.
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John Lynch

Johns reaction: Nice summary on content and Millennials.

To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
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John Lynch

Johns reaction: If all the latest wins reported in UK Campaign make it to the new business table next week, it would show a collective "independent agency" total of £62 million in billings won, which would put independent media agencies in third place in the UK if they joined forces.

As Americans celebrate 4 July with lashings of cherry pie and cola, Andrew Stephens, a co-founder of independent agency Goodstuff Communications, explains why independent media agencies this side of the pond should be joining in with a Pimm's or two of our own.
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John Lynch

Johns reaction: Multidimensional Searching is here....i think

I ve struggled with how to describe this new service. I hate the term graph, whether it s used by Facebook for Social Graph and now for Facebook Graph Search or Google for Knowledge Graph. To the ordinary person, I feel graph is a noise word, saying nothing about how it represents connections between objects. With a typical Google search, the objects we search for are Web pages, with the connections (or graph) that help determine the pages that rise to the top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.
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Brad Down

Brads reaction: Have been continuously fascinated by what this product has to offer. Will be interesting to see how it goes in the real world.

Google Voice, what the hell is that you say In one of Google's rather low-key acquisitions, they purchased a phone start-up called GrandCentral (founded in 2006) for about $50 million in cash mid 2007, GrandCentral offered a seriously valuable product one phone number for all your phones, for life. Can you imagine how many contacts you loose changing jobs, switching carriers, houses, apartments, states Well Google Voice is the answer, you'll get a single phone number for life, that rings or texts any phone you own, with a single voicemail box and best if all, it's free!
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David Wesson

Davids reaction: It's surprising how many companies still run contest with out covering the basics but if you or your company haven't run one before this great article will provide a few pointers

Today it s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn t mean that everyone should, and it certainly doesn t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
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John Lynch

Johns reaction: in a nut (crab) shell

"Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government.— Senator Ted Cruz (@SenTedCruz) November 10, 2014*Source: Consumerist.Source: Washington Post via Netflix
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John Lynch

Johns reaction: Interesting read, download the free e-book of Xerox Xerox Xerox Xerox."

Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn t miss a beat: It s Business Adventures, by John Brooks, he said. I ll send you my copy. I was intrigued: I had never heard of Business Adventures or John Brooks.Today, more than two decades after Warren lent it to me and more than four decades after it was first published Business Adventures remains the best business book I ve ever read. John Brooks is still my favorite business writer. (And Warren, if you re reading this, I still have your copy.)
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Brad Down

Brads reaction: Anybody else seeing this? When we played with Facebook advertising looking for performance, this was certainly the impression we got.

A lot of people like to complain about their experiences on major web platforms such as Facebook, but most of them stick around as users, feeling that the pros outweigh the cons. But Limited Run, a startup that makes a software platform for musicians and labels to sell physical products like vinyl records, says it has reached the final straw with its experience as a small business advertising on Facebook and as a result is completely withdrawing its presence on the social networking platform.
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