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John Lynch

Johns reaction: Are you showing a penchant for personal disruption?

Professional success used to depend on experience, knowledge, and skill. But things have changed in recent decades. First, knowledge has become as rapidly obsolete as universally available. Second, we live in an increasingly uncertain and volatile world where, I often say, even the past has become unpredictable. And, finally, business has become more global and diverse. In this new normal, experience and knowledge are less relevant, while the abilities to learn and adapt, to be resilient and to connect with others are ever more crucial. That's why, as an executive search consultant, I like job candidates who have followed non-traditional career paths. That's why I look for people who have shown the penchant for personal disruption I was asked to talk about as part of this recent HBR article.
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Irwin Liaw

Irwins reaction: The Chinese mobile phone market is expected to grow in the coming years, with a forecasted 1.2 billion subscribers in 2016.

The Far East country has officially reached more than 1 billion cell phone users -- crowning it king of the mobile world.
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John Lynch

Johns reaction: For the digital history buffs. V.A. Shiva Ayyadurai when 14 year old has a strong claim. Does this sort of debate signal that we are entering the Mature stage. Mature industries typically attract equity (stock) and debt (bond) investors, realising slower and more stable returns. This is good news however the next phase is decline :). PS: read a bit of Chomskys foreign policy literature, very enlightening.

Who invented email? That s a question sure to spark some debate. And where there s debate, the appearance of Noam Chomsky should come as no surprise. This week, Chomsky the professor emeritus of linguistics and philosophy at MIT who s known as much for his criticism of US foreign policy and capitalism as much as his academic work unexpectedly joined the debate over the origins of email, putting his weight behind V.A. Shiva Ayyadurai, a man who claims he invented email as in 1978 at the age of 14 while working at a medical and dentistry university in New Jersey.
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Irwin Liaw

Irwins reaction: The price point for the stock was too aggressive. I think they have issued too many shares out. By doing so, they caused several consequences starting with an inflated stock price that made it difficult for professional fund managers to invest. There are long-term issues as well like, difficulties deriving revenue from its new users overseas, and from its growing presence on mobile devices. The business model is not fully backed. Certainly it doesnt scale yet to the numbers they need to justify a $100 billion valuation.

WASHINGTON (June 4, 2012): Two weeks after the largest, most anticipated IPO in years, Facebook shares keep going down. And down. And down. And investors want to know how far they can go.
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John Lynch

Johns reaction: The bad news keep on coming :(

(Reuters) - Four out of five Facebook Inc(FB.O) users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars.
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Mark Garner

Marks reaction: Who said you can't sell clothes online?

Online clothes shopping is forecast to grow faster than any other category this year according to research firm Forrester. In another blow to traditional bricks and mortar stores, fashion and clothes shopping is all the rage in 2012. Such items were once thought immune from the threat of online shopping as offline retailers mistakenly believed customers needed to touch and try the garments on before purchasing. Not anymore.
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Brad Down

Brads reaction: Good to see Microsoft finally understanding the value of usability. Seems Google and MS are starting to take the lead in an area where Apple has built its business. Apples desktop OS UI choices lately have been diabolical.

At PSFK's 2012 Conference in NYC, Steve Clayton gave a talk on Microsoft's latest push towards designing technology that actually feels natural to users. Overall, this is a trend that has slowly become more and more abundant in consumer tech over the past few decades. Prime examples of designers that subscribe to this way of thinking include the likes of Sir Jony Ive, Philippe Starck and even UI designers like Danny Trinh of Path and Matias Corea of Behance.
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John Lynch

Johns reaction: Myth #3: The more interaction the better. is one that us media comms people should note...

Most marketers think that the best way to hold onto customers is through "engagement" interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.
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John Lynch

Johns reaction: Love this idea as they are Iconic and 5 years from being pulled down but also its a top idea. You can then make your skype call anywhere?

London's red telephone boxes are iconic, sure, but just how relevant can they be in this century Spectrum Interactive has a solution that both ensures their preservation and provides customers in search of internet a free ticket online. The company has converted some 1,800 pay phones throughout London into WiFi hotspots, offering passersby a free connection so long as they provide their mobile numbers and download an e-coupon for a nearby store. Spectrum initially began testing the program with the help of Nokia late last year, and while it's amassed an impressive number of WiFi access points, it's lost the support of its Finnish partner, and is still assessing how willing local businesses are to pay for getting coupons in the service. On top of that, there's the whole issue of how many people will think to scope out phone booths rather than, say, an internet cafe. Here's hoping Spectrum has some very flashy signs on the windows.
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John Lynch

Johns reaction: The dominant metaphors are war related. Are we still at war with our customers?

From birth, people enter a culture-language field that encourages the blinking away of certain aspects of reality in order to focus on others. In their seminal book, Metaphors We Live By, George Lakoff and Mark Johnson revealed the ability of ordinary language through metaphor to shape our reality. Metaphor is the autofocus for what linguist Benjamin Lee Whorf called the "kaleidoscopic flux of impressions" of our world. To demonstrate their point, Lakoff and Johnson dissect the language of argument, for which they show the dominant metaphor in Western culture to be war:
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John Lynch

Johns reaction: If facebook can have a social graph i want a knowledge graph said Google. Andre Agassi had to make do with Steffi Graf, yes bad joke.

Hinted at for months, Google formally launched its Knowledge Graph today. The new technology is being used to provide popular facts about people, places and things alongside Google s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for entities or concepts that the words describe. Knowledge Graph? Graph is a technical term used to describe how a set of objects are connected. Google has used a link graph to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a social graph understand how people are connected. Knowledge Graph is Google s term for how it is building relationships between different people, places and things and report facts about these entities.
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John Lynch

Johns reaction: Has the fight back started?

While U.S. newspapers wage a long-standing fight for print advertising and subscribers, they managed a slight gain in circulation, fueled by increases in digital circ. According to the Audit Bureau of Circulations latest twice-annual report on newspaper circulation, average daily circ for 618 measured newspapers rose 0.68 percent, with Sunday circulation for 532 papers rising 5 percent. The report compares the six months ended March 31, 2012, to the year-ago period. On average, digital circ accounted for 14.2 percent of newspapers' total circulation in the six-month period up from 8.7 percent a year earlier. Digital circulation could include tablet and smartphone apps, replica PDFs, e-reader editions and restricted-access websites.
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John Lynch

Johns reaction: THoughts on how we measure the latest fad...

Did you detect the sarcasm in that statement Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last hottest thing (let's call it Instagram for argument's sake), then (not even twenty-four hours later), I'm on a flight home, reading USA Today when the top headline for the Money section is: "Pinterest growth curve levels off." So, that's it We've already fallen out of love with Pinterest According to the article in the newspaper: "...meteoric growth for the overnight app sensation slackened, according to two market-research firms. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 million in February and 11.7 million in January says comScore."
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John Lynch

Johns reaction: Couldn't agree more. Funnels are tools used by agencies to explain the complex process of flogging products and services. However the reality is like many things a matrix, check out the Paul Adams video in Articles.

The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through a 100% conversion rate if you will. A better metaphor would be a sieve, or buckets with holes in them. But my problem with funnels isnt the metaphor. Its the mindset. The funnel ignores how the web works. It presumes that users are dropped into this vacuum from which we control their destiny. If a user didnt go from step 2 to step 3 then we need to tweak some copy or test new buttons. To paraphrase Billy Beane: were not solving the problem, were not even looking at the problem. Lets see where the funnel breaks...
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John Lynch

Johns reaction: Another arrow to put in your quiver

Since Pinterest was founded in 2008, it's proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform.
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John Lynch

Johns reaction: Great overview of two leading crowd sourcing products, ODesk and Mechanical Turk.

A question that I receive often is how to structure tasks on Mechanical Turk for which it is necessary for the workers to pass training before doing the task. My common answer to most such question is that Mechanical Turk is not the ideal environment for such tasks: When training and frequent interaction is required, an employer is typically better off by using a site such as oDesk to hire people for the long term to do the job.
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John Lynch

Johns reaction: image is everything these days...

But as Bob Dylan famously said, the times they are a changin , and social media seems to be doing it more frequently than other marketing channels. The most recent trend to come to social media is the dominance of visual content. Facebook has turned its walls into timelines and Pinterest, the online photo scrapbooking site, is now the number three social network in the country for total visits, and videos and infographics are peppering blogs everywhere.
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Lucio Ribeiro

Lucios reaction: What's your opinion? Will it work?

Facebook has announced that its offers system has begun to roll out, having first been revealed at its marketing conference at the beginning of March. Offers are free for business pages to create and share but are only available to a small number of local business Pages (April/2012)
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John Lynch

Johns reaction: Always interesting to see how the big boys are dealing with Social, here is Accentures take on the possibilities.

In an age of information overload and unlimited choices, any marketer worth their salt knows that brand engagement is driven by providing precisely relevant experiences that attract and hold the attention of each consumer. Consumer relevance cannot be episodic. Maintaining relevance continuously as consumers move seamlessly from one interaction point to the next is a new demand of the digital age. The imperative for consumer relevance requires a brand to harness deep contextual knowledge about each consumer and apply it intelligently to create persuasive experiences at every touchpoint. This ability to be relevant at scale , will determine which brands win and which brands get lost in the war for consumer attention. To deliver relevant experiences at scale companies need to be able to tap into the wealth of data sources that provide valuable signals on what can attract and hold consumer attention at any moment in time not just data about geo-location, gender and age, product preference or purchase, but also more importantly likes, interests and who they talk and listen to. With the explosive growth in the use of social media, social networks provide a richness of data that can help build more precise insights into consumer context and will allow companies to tailor brand experiences making them more compelling, more persuasive and more relevant.
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Kelly  Slessor

Kelly s reaction: A mobile tsunami is coming. This is a great insight to the future of mobile, from a handset, operating system and content perspective.

Draw something app launched 6 weeks ago. It' the number 1 app in 79 countries and has 20+ million users - it generates a $100k revenue a day. It took AOL 9 years to reach 1 million users, facebook 9 months and Draw something 9 days.
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