DIGITAL MARKETING AND DIGITAL MEDIA INDUSTRY NEWS AND EVENTS

ADVERTISING & MARKETING  The word expert is thrown around often, but Michael Naimark is a man who deserves the title. A world authority in the field of media arts, founder of numerous prominent research labs ( MIT Media Lab, Atari Research Lab, Apple Media Lab) and an artist to boot. KR8V talked to him about the illusion of interactivity, scamming consumers and the future of digital media. Lets get deep.
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MOBILE  There are lots of development methodology approaches when building mobile sites and apps but by far the best is to take an Agile approach. The principle behind agile software development is essentially that you take an incremental and iterative approach to the product you're building.
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ADVERTISING & MARKETING  Content is not about authoritarian and tyranny, oligarchy, and no, not even about monarchies. It's not even about Elvis, either. Imagine if the internet was actually a monarchy. Thinking that Content is King, is like thinking that magic is real, that the world is flat, and that tattoos can easily be removed even when you are 80 (but that is another story unto itself).
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ADVERTISING & MARKETING  In this series, I've been talking about why it's not enough for user experience designers (or likely any designer) to just show their work work visually. People really want to understand how you think. They want to hear the reasoning behind your design decisions and your unique perspective on the world around you. A great way to represent this is through writing.
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INDUSTRY TALK  In case you haven't noticed, "digital agencies" are springing up all over the place. Even old-order, legacy advertising agencies will tell you, with a straight face, they are now digital ready. It seems like everywhere you look, there's some sort of agency. What the world needs is the digital agency of the future. Let's have a look at just exactly what that means.
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ADVERTISING & MARKETING  This is the second post (read part 1) in a 3 part series on why designers must also be writers, not just to supplement their portfolios, but to ultimately make them better designers.
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SOCIAL MEDIA  I was asked to upload the slide deck I use for the 4 week Social Media course I run for Adschool Australia. So here it is, in condensed form.
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ADVERTISING & MARKETING  Below is an interview with Alistair Croll the co-author of the book 'Lean Analytics', carried out by Eoghan here at Bullet, in which Alistair explains how the right approach to analytics can be the deciding factor between success and failure. Valuable advice for any founder.
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ADVERTISING & MARKETING  This is the first post in a 3 part series on why designers must also be writers, not just to supplement their portfolios, but to ultimately make them better designers.
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SOCIAL MEDIA  Have you ever looked at your social media marketing colleagues and wondered what makes them 'different' from you or others in the social media world from a personality perspective? As marketers, we know behavior and interests help with building target persona's but what about the social media personality types?
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ADVERTISING & MARKETING  Are all your social media buttons stalling your site performance? Social media sharing buttons are one of the biggest drags on any website's performance, so removing them altogether may significantly increase your business.
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SOCIAL MEDIA  Last Thursday we held our third Facebook Roundtable. One point was made that screamed out at me. It was made by my good friend Chris Gross. He talked about social media being a program, not a campaign. For me this point is a perfect example of how social media is fundamentally different from the traditional marketing model.
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TECHNOLOGY  Bitcoins made the main stream news last month as an alternative currency to the Euro for Cypriots desperate to keep hold of their money. According to the biggest exchange Mt. Gox, the number of new account opened went from 60k in March to 75k for the first few days of April. The add that now roughly 20,000 new accounts created each day, is this the future of cash?
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ADVERTISING & MARKETING  If you have a so-called guru running your online business, or a segment of it, you're doing it wrong. Who knows more about you and your business than you do? We've all been there. We are unsure of what to do next, or what to focus on. Invariably, we ask for such things as a better computer, a larger display, maybe even a new stapler, and sometimes even a "guru"
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ADVERTISING & MARKETING  As a child, what did you want to be when you grew up? Your life-goals have probably changed over the years (Then: Rockstar, Footballer, Astronaut, Fire-engine. Now: Startup guru, Nobel-prizewinner, Fortune 500 CEO, Brain-surgeon), but we'd bet certain criteria have stayed the same:
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START UPS  Getting a start-up off the ground is hard. The path is littered with the carcases of many businesses that failed to find their way out of the forest and simply starved or were eaten alive by competitors. But it's a well worn path and the survivors can tell us the steps to follow. Surprisingly they are very similar to escaping from a bear.
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SOCIAL MEDIA  Few companies have adopted social media with the enthusiasm Virgin has. It is said that everyone in the company is now active on social media platforms. Virgin has jumped feet first into this new form of communication led by the man who is the driving force behind one of the worlds most desirable brands 'Sir Richard Branson' himself.
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The New Sharing Economy
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ADVERTISING & MARKETING  Recently I was browsing some blogs and design sites and came across someone who said they had just spent 20 hours designing a login modal. At first, I was really frustrated with this, and then I was a bit sad. Today there is huge misunderstanding of what 'design' means when it comes to creating a website or product. Why cant we put function over form and avoid the temptation to do the opposite?
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MOBILE  There are few things that frustrate me quite as much as wanting to purchase something whilst I'm browsing on my mobile and being unable to do so because the company or brand doesn't have purchase via mobile available. I appreciate it can be confusing for small companies and there are lots of methods of payment available so which one do you choose? To shed a little light, I've done some digging.
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