START UPS  Peter F. Drucker famously stated that "management is doing things right; leadership is doing the right things." Great leaders possess dazzling social intelligence, a zest for change, and above all, vision that allows them to set their sights on the "things" that truly merit attention. The unfortunate this is this is all wrong and leadership is way over rated.
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MOBILE  For me, ever since I switched my focus from the fixed Web to Mobile in 2000 it has been the year of Mobile that never really permeated in to mainstream media. I think the reason for this is simple yet not seen as obvious to most, as Mobile as a communication device has played in two main streams since the first voice call in 1946.
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INDUSTRY TALK  On this weeks show we are joined by community legend Thayer Prime. We talk about her awesome name, and how she got started in tech. Thayer provides some killer tips on how to break into the industry, discusses how brands are attempting to engage with developers, the challenge of marketing to developers and her latest project, recruiting for the Government Digital Service.
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START UPS  Steve Baty who will be speaking at Xmedia Lab Sydney 8-10 June, gives us some ideas on the when, the why and the how to start a business. Steve is a Principal at Meld Studios, a Sydney-based design studio and President at IxDA, a global network dedicated to professional practice of interaction design.
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INDUSTRY TALK  I had a client agency meeting in London a while back and around the table sat 12 people all of us pontificating about a product predominately bought by women. Represented were developers, project managers, media strategy, creative and the social guru. Out of 17 all were men and nobody saw the irony. This is something we should address urgently?
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START UPS  We are joined by London Tech Stars Natalie and Simon from Lanyrd to talk about building a startup on your honeymoon, the experience of going through Y Combinator, and raising $1.4 million of venture money.
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START UPS  Justin Boswer from cloud based CRM and Marketing company HTK Horizon, recently crowned "Britain's Brightest Business", joins the boys for chat. They cover how to build a company organically, and the future of customer relationship management. Hear more from Justin in the accompanying Podcast, including the challenges of running a business from a small town.
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PEOPLE  Welcome to Digital People where this time we highlight views from several of the most experienced people in the digital media industry. Rapid change & evolution in digital media is also raising multiple challenges. Here we focus on some of these challenges with suggested solutions. Please add your opinion - What do you think the digital media industry can do better right now?
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ADVERTISING & MARKETING  A ton has been written recently about the current craze around influence scoring. Klout in particular has been under the spotlight for attempting to summarise a persons social influence down to a single number. Should we care about our scores? Well personally I'm torn, so here is my brain dump pro and against.
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INDUSTRY TALK  Do people really want high quality products? Do they even want standard products designed for specif problems? Is creating something personal, even of moderate quality, much more satisfying that consuming something made by others, even something of high quality? I suspect for many it is and this is a growing market.
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SOCIAL MEDIA  How many articles have you read today on how to have a conversation with your colleagues, make an appropriate phone call or give the best damn handshake you can? None I hope. That's because we all know instinctively how to communicate; we've been doing it all our lives. It's part of our DNA. Making connections and building relationships is what we're all about.
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START UPS  Last week I had the pleasure of being asked to sit on the judging panel for MUSIC Tech Pitch 4.5 held at EMI's London office. This was the second music focused pitching event organised by 2Pears.
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MOBILE  Oded Ran is on the show to talk about Touchnote, the mobile app to physical postcard service. Topics include preloading apps on handsets, and how to react when Apple launches a copy cat product in your space. James talks about the Developers Guide to the Parallel Universe. Hosts:Chris Book and James Parton
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INDUSTRY TALK  For those search stars out there, have reviewed Google's latest research paper on the 'Impact Of Ranking Of Organic Search Results On The Incrementality Of Search'. It addresses how often an ad impression is accompanied by an associated organic result (i.e. organic result for the same advertiser)? and how the incrementality of the ad clicks vary with the rank of advertiser's organic results?
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SOCIAL MEDIA  I believe 2012 will be the year that Twitter is finally recognised as a viable customer service tool for many Australian businesses. You only have to look at the increasing numbers of large and small businesses directing their customers not only to a customer service phone number or email address but also to their twitter handle e.g. @commbank, @VirginAustralia, @auspost and many more.
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INDUSTRY TALK  KONY is big in 2012. For those that had left the planet it is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. Its an example of how traditional areas of public apathy can rapidly bubble to the surface, its a market condition brand managers should take note of.
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ADVERTISING & MARKETING  Episode 4 of Hashbang.tv with indistry experts Chris Book and James Parton. This week we are joined by Anthony Ribot from small but very successful Brighton Mobile Agency Ribot. Anthony gives us some interesting insights on how you land a large fish like Tesco and a key point is the need to understand your market and not navel gaze at your technology.
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WEB  On-the-go editing, curation and creation are becoming a common duty for the modern journalist and online creative. Here are some tools to get you on your way. They can all be used without software and from your web browser (preferably Google Chrome, Firefox or Opera).
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ADVERTISING & MARKETING  Something different? DM is partnering with #Bang TV, the alt-voice of the UK digital scene - Thibaut Rouffineau from Wireless Industry Partnership talks about Hack Days, the secrets of a successful start up's, European digital companies vs American. Chris and James reflect back on Blackberry Dev Con, FourSquare's and NFC, and spammy apps cross posting on social networks. Tell us what you think.
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MOBILE  There are more than 555,000 apps in the apple store, with android not far behind at around 450,000, and both platforms are growing faster than any of us can keep up with.Essentially, if you set up a new store on a main street in Sydney, when you open the doors and look around youll find 10 -15 store fronts right next door, selling exactly the same stuff as you. Unless you have something really compelling or a solid mobile marketing strategy youre probably going to be closing the doors before I finish writing this article.
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