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ADVERTISING & MARKETING Oscar award-winning actor Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. Closing Keynote Highlights. His 3 key tips on story telling
INDUSTRY TALK This is analysis of the reason behind recent decision of eBay to shut done SaaS ecommerce platform MagentoGo. MagentoGo is a cloud version of probably most popular shopping cart system Magento eCommerce, which claiming to own over 40% of Australian market.
So why Magento foray to SaaS/cloud failed?
This article was originally appeared in Levashov.Biz
ADVERTISING & MARKETING I love new tech. Google Glass is especially interesting because it creates a notably different way to interact with the digital world. The concept of wearable computers is by no means new, and although Google have made the most promising advances yet, is it good enough? And should we be adapting our content for Glass?
MOBILE In the second instalment of my Travel on Mobile series, I'm going to look specifically at iOS and Android apps and how they can make your life easier when on the move with limited data access and what lessons you can learn from some of the top travel apps when designing your own mobile applications.
INDUSTRY TALK OK, before 51% of the human race begins vilifying me for being a misogynistic troglodyte, let me state very clearly that this is not the case at all, I'm simply using the word 'white' as an mnemonic device. In this instance, W.H.I.T.E. is an acronym for Women in the workplace who display Humanity, Integrity, Trust and Empathy. Now let me explain why I've crafted my own quarrelsome acronym..
MOBILE Having just spent the last 3.5 months traveling the world I've had the fortune to sample a number of different travel services using only my mobile phone or my tablet. Over the coming weeks I will take a look at different travel sites and services highlighting the things they're doing well and where there's definite room for improvement.
ADVERTISING & MARKETING I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t. One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.
SOCIAL MEDIA The Figaro digital marketing conference recently took place in the grand Royal College of Physicians building in Regents Park, London. In an informative day of wide ranging talks from email marketing to content marketing to smart cities, there was lots of engaging talk around managing social media, and if its actually possible to outsourse it.
START UPS What can Dropbox teach us about the myth of viral'? There's been a lot of buzz lately about the success of Dropbox, and how other startups might learn from it. They now have over 100 million users, and their excellent 'space race' referral offer played a big part. Many startups would have seen this as an example of the superiority of the viral marketing model, and sought how to replicate it...
INDUSTRY TALK Another Agile Innovators interview where we ask 1 entrepreneur 10 questions in 100 seconds. So its smart snappy answers. This time it's entrepreneur Bob Griffiths with his Coachmaster product, a tool for real time coaching and a development platform for coaches and other experts to develop coaching processes. Some interesting insights on what keeps him up at night and what drives him.
MOBILE "How many of you have read an email on your phone and marked it unread so you could read it on your PC later?" That's the question Marissa Mayer, Yahoo CEO, posed at the Goldman Sachs Technology and Internet Conference this week. I bet a few of you just nodded your heads in agreement...
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