Amanda Gordon

Harnessing the power of Twitter for good

The use of Twitter by organisations in the commercial sector to rapidly snowball content and engage with individuals is widely known. What's less known are some the fantastic ways Twitter has been used to raise awareness of charitable causes and rally support for social change.

Twitter is like a modern Roman forum-a place to meet, interact and spread ideas.  Hashtags like #social good, #cause, #volunteer, and #4change allow Twitter users to "tag" their ideas and find like-minded users. The truth is, people like good ideas-and they like doing good. The marriage of social media and social causes generates word of mouth support-the Holy Grail for any communications campaign.

And if you're looking for examples of how this has been done, you don't have to look too hard...

TweetsGiving, a project of non-for-profit Epic Change, set a goal in 2008 to raise $10,000 to build a classroom for a school in Tanzania.  The event spread virally to connect those interested in donating.  TweetsGiving met their goal in six days.  Similarly, Twitter fundraising drive Twestival asks users to organise, plan, and host volunteer-powered local gatherings with 100% of funds going to charities.  Since its 2009 launch, over 200 cities have participated, raising $1.2 million for social causes.  

During the recent Queensland floods, police noted the rapidly trending Twitter hashtag #qldfloods, and took advantage of the trend by broadcasting their own updates. As the floods played out, Twitter became integral in communicating road closures and flood warnings. Additionally, major non-for-profits like the Salvation Army, World Vision, RSPCA, and many others used the medium to appeal to followers for donations to flood relief. 

In 2009, following Victoria's devastating bushfires, social media allowed community members in Flowerdale to organize a relief fund (  Peter Williams (@rexster), CEO of Deloitte Digital, helped implement the social media strategy-resulting in $1.5 million in donations, temporary housing, and the ability for the community to liaise with government and media throughout the rebuilding process.

With results like these and the cost effectiveness that Twitter offers expect social media to play an even more important role in bringing about social change in the months ahead.  




Posted by Jamie, 9 March 2011

Hi Amanda,
Inspiring that people like yourself are using Twitter for the benefit of the community. Redkite is a great charity.

As a quick plug, Tickets are $20 which includes a couple of free drinks, luck door prizes, great auction and lots of networking with the social media community.

Get your tickets here

Posted by Irwin, 17 June 2012

Facebook still doesn't have the metrics to prove profitability and prove growth and awareness from their platform, not a surprise! Thanks for sharing...


Amanda Gordon Sydney Twestival Amanda Gordon
Company: Sydney Twestival
Position: Social Media
Amanda Gordon is a volunteer for Sydney Twestival 2011. Sydney Twestival 2011 is a fundraising initiative thatâ s part of a global movement of events taking place around the world on March 24th. Sydney Twestival is being held at The Beresford Hotel (Surry Hills) on Thursday 24 March from 6pm Read Amanda's full bio

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Sydney Twestival

Sydney Twestival will bring together the who's who in social media for an evening of drinks and networking.  More info & Contact Details



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