David Wesson

Creating The Winning Recipe with Social Video

Want to learn how to leverage more effectively on social media? The Brands Guide to Social Video is essential reading for organisations and professional marketers looking to gain a better foothold in today's rapidly-evolving digital and social media-driven landscape.















 In just a few short years, video has emerged as the dominant medium for brands to tell compelling stories, drive deeper customer engagement, and boost sales.

As digital content expert Dennis Yu reminds us during our interview with him: “If a picture tells a thousand words, then a video tells a thousand pictures.”

But gone are the good old days of TV advertising when everyone knew what the word ‘video’ meant.

With audiences now connected to so many social media platforms, and via a seemingly endless range of devices, the question today is not ‘should I make a video for my brand?’. Rather, the question is ‘How?’

The ‘Brands Guide to Social Video’ tracks the key developments in video technology, shooting and editing techniques, and aligns them with important recent changes within the dominant social media platforms (Facebook, LinkedIn, Google, Instagram, Twitter and Snapchat) as well as the latest data on audience and consumer behaviour.

Should you shoot in square or landscape for this social platform, or that mobile device? How short or long does a video need to be? Does there need to be sound? How will I know if my video has been successful?

The guide provides a wealth of practical advice as you start to placing video at the center of your marketing strategy. It’s also peppered with real-world examples of the best social video campaigns, explaining why, and how, they worked.

But don’t just take our word for it. The ‘Brands Guide to Social Video’ also features interviews with leading social video pioneers Mathew Vandeputte, Dennis Yu, Meagan Cignoli, and Matt Willis who share with us their most important insights — and advice – as they navigate their way through this evolving new world.

We hope you find it as useful as it is fascinating, as you strive to tell you brand stories better, drive better engagement, and ultimately convert your marketing spend into real bottom line improvements.





There are no comments for this article


David Wesson Digital Ministry David Wesson
Company: Digital Ministry
Position: Writer
David is Director of Evolve Social and has over 15 years experience working in the Entertainment and Advertising industries in both the UK and Australia Read David's full bio

Latest Articles by David

May 3 | 5 Reasons to Adopt a Video First Content Marketing Strategy
December 8 | 5 Strategic Ways Brands can drive more sales via Instagram
March 30 | Periscope: Welcome to the new real-time world of live streaming apps!

Article stats

30 Days: 0 articles, 0 views
All time: 0 articles, 0 views

    Follow me on Twitter


    Digital Ministry

    Australian Digital Marketing News, Jobs and Opinion. The site where top Digital Marketers offer their opinion on our industry  More info & Contact Details



    IoT Tech Expo Global

    The Leading Global Internet of Things Event


    With Imagination With Imagination

    Providing Strategic Web Solutions. We specialise in website design and website development, web applications and a range of e-marketing services.

    NetReturn Consulting NetReturn Consulting

    NetReturn Consulting is an eBusiness consultancy. We help corporations in Australia with their online strategy, design, delivery and management. We are highly collaborative and have a strong reputation for delivery. Company size; 20 staff

    Netregistry Netregistry

    Australia's favourite domain name provider and webhost, Netregistry provides a complete suite of products and services to assist Australian small businesses online.

    Boardroom Radio Boardroom Radio

    Boardroom Radio is a simple and effective communication tool that lets companies speak directly with investors (webcasting and podcasting)

    Datarati Pty Ltd Datarati Pty Ltd

    Datarati is a marketing automation, analytics and optimisation company, providing actionable data-driven insights which improve campaign performance and ROI.


    LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

    Vape GreenWunderkrautAggressive Growth Marketing LtdAdvertising and Print CoSimplifyProject Design PrintFuGenX Technologies LtdFuGenX TechnologiesNTC Voice Solutions