VIDEO You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
VIDEO In case you have been living under a rock, you are well aware if Psy's Gangnam Style. Six months ago, Psy was little known outside of South Korea and the East Asia region. Now he and his international hit, Gangnam Style, are worldwide sensations, with the likes of the United Nations Secretary-General Ban Ki-moon doing the song's famous horse dance.
VIDEO There is a famous quote by Warren Buffet that says; "Price is what you pay. Value is what you get'. This is a perfectly apt expression for the evolving dynamics of the online video market for publishers trying to generate decent business margins, but more so for advertisers who are struggling with streams of data and how to apply the data to show accurate sales results.
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