John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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Jarryd Christensen

VIDEO  There is a famous quote by Warren Buffet that says; "Price is what you pay. Value is what you get'. This is a perfectly apt expression for the evolving dynamics of the online video market for publishers trying to generate decent business margins, but more so for advertisers who are struggling with streams of data and how to apply the data to show accurate sales results.
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Fi Bendall

VIDEO  I was challenged with the question whether digital marketing can eclipse traditional's what I said. What do you think, can it?
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