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WEB Google's latest algorithm changes have highlighted the effect that linking can have on your website and subsequently your business. There are varying qualities of links, with some good, some bad and some downright ugly. For any of you that need a refresher course i put together the following to help you navigate the new Penguin changes.
WEB Google News can be a great way to earn more search traffic and boost your brand authority. Whatever industry you're in, there'll be relevant stories that you can report on to engage your audience and keep your website fresh and relevant. Here's how to make Google News part of your online marketing strategy.
WEB Anyone who takes the time to blog on a regular basis probably likes to think they can hold their own when it comes to good spelling and grammar. After a quick read-through and with the help of a spell-checker, we ought to be able to catch most of our missing words, spelling mistakes and bad grammar before hitting publish. But do our readers notice and would the odd typo really do us any harm?
WEB You are not still pushing websites are you? Are they not dead?' This was a recent conversation with a digital planner from a media agency. As with all marketing communications, choosing the correct channel to reach the consumer depends on the brief, the product, the audience and the objectives; in some cases this will be a website, where appropriate.
WEB Singapore Airlines recently launched a new version of its site but 2 weeks+ later the Australian phone contact number is cautioning "we are experiencing teething problems with our new site". There are features that don't work, broken links and other problems - unusual for a company like Singapore Airlines who in my mind are the best airline by far.
WEB Last week, Google released some more information about how its algorithm is trying to recognise quality content when crawling sites. The blog post from Google's Amit Singhal listed some questions that the search provider is trying to answer algorithmically. In this article we'll take a look at some of those questions and ponder how the world's most talked-about mathematical formula is doing it...
WEB If you own or manage a website, you'll know that the right content strategy can win you relevant traffic, boost engagement levels and improve your conversion rates. Content comes in many forms and you will of course need to tailor your strategy to fit your organisation. Here are our general pointers for making the best use of your on-site copy...
WEB To increase your market share, your brand must be easy to find and easy to buy. Traditionally, a brand would grow by placing retail stores in highly populated neighborhoods' and buying as much advertising space as one could afford.
This strategy is used and understood by many of the most successful marketers and CEO's - but over the last decade the world has been slowly changing. Iconic brands such as; Borders, Angus & Robertson, Waterstone and HMV are closing down or closing stores, books and CD's are still being sold, whilst Google and Yahoo continue to grow and thrive. It's time for marketers and CEO's to stop and rethink the role Paid Search really does play in their growth strategy.
Is Search an advertising medium? Is it a distribution channel? Is it neither? Or is it both?
WEB With the dramatic uptake of mobile Internet enabled devices such as the iPhone, iPad, Android and Blackberry, travellers are not only looking to research holiday destinations, book flights and accommodation online but are also staying connected on the go directly from these devices while travelling. This not only gives them the ability to do ongoing research about the places they're visiting, allowing them to book their own excursions, but it also enables them to make comments about every aspect of the holiday to friends and followers via social media apps such as FourSquare, Twitter and Facebook.
WEB Every day over the past few months articles about big retailers losing out to the online stores overseas are being published. Big retailers like Myer, David Jones and Harvey Norman have launched a campaign against the government to pressure them to take action, but have retailers missed the mark? In my opinion yes, retailers are calling on the government to fix the issue by charging consumers GST on overseas goods, however the problem is in their own backyard. Whilst GST free goods and a strong Australian dollar are driving some consumers overseas to buy online this isn't the only reason consumers are shopping overseas. So just why are consumers really shopping from overseas stores?
WEB According to a recent report from the world's biggest risk management firm, AON, one of the most alarming causes for concern among corporations is the potential risk of reputational damage caused through social media. As Donald Rumsfeld famously said, "there are things we don't know we don't know".
WEB Be semantic! The art of structuring and interpreting data into coherent models to create compelling user experiences and usable interfaces is a critical part of designing apps. Semantics is the nexus between data and code fusing together in novel ways that can result in the creation of 'killer apps'.
WEB CPM has been dragged kicking and screaming across from traditional offline media to online. It's now our responsibility to put an end to the madness, and admit CPM just doesn't work online. It's been almost 15 years since I first experienced the Internet in a small windowless room at high school.
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