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ADVERTISING & MARKETING There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find their customers and then sell to them. But what happens when you only recognise the efforts of the final piece that actually led to the sale?
ADVERTISING & MARKETING One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
ADVERTISING & MARKETING With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services.
However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
ADVERTISING & MARKETING Quite literally over the past 72 hours whilst on Periscope I have seen the Cherry blossom in Tokyo, had a guided tour of the mission district in San Francisco, been clubbing in Las Vegas and learnt how to render things in Virtual Reality and i can't wait to find out what is next!
ADVERTISING & MARKETING There is no one-size-fits-all content marketing template as how many channels and in what format you need to document your strategy is unique to your business. However before you enthusiastically start pumping out reams of content, my advice is to map out a basic strategy and below is a guide compiled from reading many different approaches.
ADVERTISING & MARKETING Content marketing is still in its infancy, however as with social media before, its just beginning to poke its little head out of the safe world of harmless early-adopter type stuff to being a widely accepted and vindicated marketing practice. Consequently, as it becomes more pervasive, and gets more budget, conversation turns from "Ohhh, this is exciting" to the thorny question of ROI.
ADVERTISING & MARKETING Oscar award-winning actor Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. Closing Keynote Highlights. His 3 key tips on story telling
ADVERTISING & MARKETING I love new tech. Google Glass is especially interesting because it creates a notably different way to interact with the digital world. The concept of wearable computers is by no means new, and although Google have made the most promising advances yet, is it good enough? And should we be adapting our content for Glass?
ADVERTISING & MARKETING I love to shop. For me, the best part about shopping is the hunt. I love that feeling when you find something that you know is just p-e-r-f-e-c-t. One of my favorite things to do when I travel is to wander boutiques in new cities, finding treasures, and chatting with the owners.
ADVERTISING & MARKETING Arnold Bennett. said, any change, even a change for the better, is always accompanied by drawbacks and discomforts. Change can sometimes frustrate us, call questions to why it was needed and even lead to the worst possible unplanned scenario. But change has its benefits, primarily in that it allows us to become a better thinker and become inevitably better marketers.
ADVERTISING & MARKETING An interview with Stephen Upstone a Gen1 mobile industry pioneer,. He and his team (check out his team below) have created LoopMe media which allows App developers to simply and effectively monetise their app experience with mobile advertising. So if you have just created the next Angry Birds, this allows you to immediately tap that audience for an additional revenue stream. Watch and lean....
ADVERTISING & MARKETING Australian retailers and their association recently stated their post Christmas and Christmas sales figures were OK without being spectacular. Retail giants Myer and David Jones have reported modest Boxing Day sales figures, both will reportedly be posting minimal sales growth figures in the next few weeks. Thus continuing the ongoing theme of Australian Retail in 2012, so how do they change it?
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