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Chris Morley

ADVERTISING & MARKETING  Australian retailers and their association recently stated their post Christmas and Christmas sales figures were OK without being spectacular. Retail giants Myer and David Jones have reported modest Boxing Day sales figures, both will reportedly be posting minimal sales growth figures in the next few weeks. Thus continuing the ongoing theme of Australian Retail in 2012, so how do they change it?
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John Lynch

ADVERTISING & MARKETING  Queue the dramatic music...A powerful new layer of super organism building up. One in which humans are no longer the top of the food-chain. Its a colony that has unique behaviours, thoughts and reactions but what’s different is that these collective behaviours, thoughts and reactions happen fast and in very visible ways. We are all already part of something bigger, many of us are just not aware.
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John Lynch

ADVERTISING & MARKETING  According to Flurry Analytics more iPhones, iPads, Galaxys, Kindle Fires, and more, were activated on Dec 25th than on any other day in history. Not surprising but will have interesting media implications especially for media apps, because as soon as we could tear the wrapping paper off we started downloading a record volume of apps. Look at the numbers...
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Chris Morley

ADVERTISING & MARKETING  It has become obvious to those of us in the retail industry that a blood is flowing-the retail revolution is well and truly underway. Consumers have dictated how they want to shop and buzz words such as multi-channel have been coined but really its all just Retail! Australia recently held a version of Cyber Monday - Click Frenzy; this event highlighted the willingness and demand to buy online.
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Edward Culliford

ADVERTISING & MARKETING  The cliche goes, predictions are hard, especially about the future, but regardless each December, just like the appearance of incomprehensible perfume ads on the TV, blogs claiming to foresee innovations in digital marketing for the coming year have become inevitable. Not wanting to buck this trend, here are my PPC predictions for what we'll see in 2013.
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Teresa Sperti

ADVERTISING & MARKETING  With days until Xmas, it's time to reflect on the year that was for the Australian digital industry. It's been a BIG year in digital with a lot of industry firsts and some interesting legislation that makes it just that bit tougher for brands to leverage important digital channels.
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Michael-Philippe Bosonnet

ADVERTISING & MARKETING  It all started with a TED talk. Cindy Gallop, is a name familiar to many of us in the ad industry. She is the benchmark for women in advertising and was at the helm of one of the worlds best creative agencies, Bartle Bogle Hegarty, New York. Since departing the advertising world, she has set about creating web ventures, to bridge her influence across the world digitally.
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Chris Rhyss Edwards

ADVERTISING & MARKETING  Out of respect for my church going friends I probably should retract my bombastic statement that SEO is bigger than Jesus, however I wholeheartedly stand by my claim that SEO is as nebulous as String Theory. What I mean by this is that whilst SEO and String Theory seem like incomparable bedfellows on the surface, take a sneaky peek between the sheets and you'll quickly discover that they're far..
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David Wesson

ADVERTISING & MARKETING  How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends how do brands develop a personal relationship with a user that goes beyond just like?
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Jan  Rezab

ADVERTISING & MARKETING  As of September 30th 2012, Facebook reached 1.01 billion monthly active users (MAUs) which is an increase of 26% year-over-year. But what the Q3 results mainly show is the social network´s shift to mobile: 604 million mobile MAUs were reached at the end of September which is a 61% increase year-over-year.
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Debra Taylor

ADVERTISING & MARKETING  Too many businesses and brands believe ongoing creation of engaging, quality content is too costly - which is a little like saying they can't afford the phones. Granted, unless it is effective, content can be burden - but do it well, and you are suddenly dealing in the most valuable online currency of them all.
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Debra Taylor

ADVERTISING & MARKETING  According to Google, customers read a total of 10.4 pieces of content before they buy. Brands and businesses that don't produce authentic, engaging and useful content are missing out on the 98 per cent of consumers who start that journey with online research. But many brands struggle to make the switch from talking about product, to talking to their customers' needs. Here are 4 rules to follow...
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Fi Bendall

ADVERTISING & MARKETING  Below is a 'fly on the wall' interview I had with Tim Paton Marketing Manager at Nandos at Home posing the same question he gets asked by his senior executives - can social media deliver ROI?
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Chris Rhyss Edwards

ADVERTISING & MARKETING  The human race is little more than a collection of selfish, narcissistic and opinionated meat popsicles. I'm one. You're one. You're mother's one (and so is mine) and that's OK. We are by nature, nurture, 'creative design' or whatever you may choose to label it a species of self-involved 'meaning-makers'..
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John Lynch

ADVERTISING & MARKETING  What ever happens to trends becoming too fashionable and turning lame. Apple still commands an ever increasing legion of brand advocates that are happy to give their life for the brand. In fact their life has become defined by the brand. The iPhone5 is amazing but is it so much more amazing these days than any other smart phone or are they simply wanting to believe?
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John Lynch

ADVERTISING & MARKETING  I remember paying a lot of money for this research so I thought it worth sharing. Google just conducted research into Understanding Cross-platform Consumer Behavior. They tested the LA, Boston and Austin and used mobile text diaries, online bulletin boards, in-home interviews and surveys. It may not be testing Australia or UK consumers, but it sounds like the same issues apply here.
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Chris Book

ADVERTISING & MARKETING  This episode the boys are joined by a familiar face, Chris Book. CEO of Audiobook start up Bardowl. Find out more about Chriss background at Orange, and his small plug for his new baby which is the Spotify of Audiobook's. The visual gag doesn't work so well on the Podcast of this episode ;)
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John Lynch

ADVERTISING & MARKETING  The accumulative energy put into whining about Twtters new advertising policy is only matched by the ongoing knife twisting into Facebook's IPO. But apparently now this dark energy can be channeled into what we are led to believe is a new social networking alternative in town, App.net. Is this a real challenge or just another dose of wishful thinking?
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Teresa Sperti

ADVERTISING & MARKETING  When you think online retailing, the world's best pure play brands like Amazon, Net-A-Porter and ASOS immediately come to mind. Many traditional retailers have watched and learnt from these digital pioneers, and even suffered at the hands of them, as their lower overheads and agility has enabled them to undercut and out manoeuvre bricks and mortar competitors.
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Digital MinistryUK

ADVERTISING & MARKETING  Gerry Harvey's claim in March this year that there's no history of anyone making money in online selling seems now a comment from the distant past. Online sales in Australiaare booming with total sales predicted to touch $37.1 Billion next year. Thats a lot of money and someone must be making some or a lot of profit.
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