David Wesson

ADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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David Wesson

ADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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David Wesson

ADVERTISING & MARKETING  Quite literally over the past 72 hours whilst on Periscope I have seen the Cherry blossom in Tokyo, had a guided tour of the mission district in San Francisco, been clubbing in Las Vegas and learnt how to render things in Virtual Reality and i can't wait to find out what is next!
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David Wesson

ADVERTISING & MARKETING  How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends how do brands develop a personal relationship with a user that goes beyond just like?
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David Wesson

ADVERTISING & MARKETING  Now that Social media usage is main stream how will companies and brands differentiate themselves when it comes to their social media marketing programs in 2012? It is now no longer as simple as launching a Facebook twitter and YouTube channel or picking the top 10 influencers in a particular industry to engage with.
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David Wesson

SOCIAL MEDIA  Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. But will social TV really live up to the hype? we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers
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David Wesson

SOCIAL MEDIA  Sharing is an industry thanks largely to new technology. And it's one that we still don't know much about BUT one that holds important implications and opportunities for marketers and business alike as we journey headlong towards a new era of the social web.
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David Wesson

SOCIAL MEDIA  Whilst 2010 has arguably been the year of marketers asking the question what is the ROI of Social Media? And, how do we encourage our fans to buy? 2011 could quite possibly be the year of Social Commerce.
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David Wesson

SOCIAL MEDIA  How important is it for e-commerce platforms to include social technologies in todays digital space ? I would argue that social media is giving rise to a new breed of social commerce platforms what are your thoughts?
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David Wesson

SOCIAL MEDIA  With the rise in social networking via mobile does it make sense for marketers to develop a social mobile strategy? I would argue that with the rise in the sales of smartphones and the advent in 4G that the future of mobile is social and the future of social is mobile
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