John Lynch

INDUSTRY TALK  'You ignore the Internet at your peril' Eric Schmidt told his audience at last month McTaggart Lectures.'The Internet is fundamental to the future of television for one simple reason: because its what people want' So has the internet finally brought the sweeping change its promised for year to the TV content supply chain?
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Peter Connor

SOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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Denise Shrivell

PEOPLE  Welcome to the roll call where we offer an overview of all profiles appearing in 2012. This year we've moved on from measurement being the standard theme to data & programmatic buying. It's also been the year where I was thrilled to present the 100th Digital People profile. Thanks for your ongoing support...
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Andy Hobsbawm

SOCIAL MEDIA  Rockefeller famously saw the Wall St. crash coming and got his money out when the shoe shine boy started giving him stock tips; so what does it mean for the Next New Thing in social media when your parents-in-law start telling you about Twitter?
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John Lynch

INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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Anne-Marina Dickson

ADVERTISING & MARKETING  There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find their customers and then sell to them. But what happens when you only recognise the efforts of the final piece that actually led to the sale?
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John Lynch

TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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David Wesson

ADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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David Wesson

ADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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David Wesson

SOCIAL MEDIA  Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. But will social TV really live up to the hype? we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers
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John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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Peter Connor

START UPS  The Lean Start-up Methodology has caused quite a stir in the startup community. Here we give you an idea of what it's all about to put you on the track to 'thinking lean'.
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John Lynch

ADVERTISING & MARKETING  There is no one-size-fits-all content marketing template as how many channels and in what format you need to document your strategy is unique to your business. However before you enthusiastically start pumping out reams of content, my advice is to map out a basic strategy and below is a guide compiled from reading many different approaches.
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John Lynch

INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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David Wesson

SOCIAL MEDIA  Sharing is an industry thanks largely to new technology. And it's one that we still don't know much about BUT one that holds important implications and opportunities for marketers and business alike as we journey headlong towards a new era of the social web.
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Anne-Marina Dickson

ADVERTISING & MARKETING  At Facebook's Developer Conference earlier last month, CEO Mark Zuckerberg announced that some updates were afoot. Here, I look at how these changes will impact publishers, real estate companies and small to medium sized businesses.
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Ben Potter

INDUSTRY TALK  I'd like to start by wishing everyone a very Happy New Year! And what a start to the year it has been. Wherever I turn recently I am being bombarded with news that many of the UK's largest retailers enjoyed a roaring, and in some cases, record Christmas trade. The likes of Next, John Lewis, Marks and Spencer, Gap and House of Fraser are just some of those reporting some mind boggling trading figures. Whoop whoop and high fives all round because after a year of doom and gloom it is both a joy and relief to hear such marvellous success stories. And the even better news, especially if you work in digital, is that the Internet played a defining role for most of these businesses.
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Emily Waddell

SOCIAL MEDIA  If you dont use Twitter personally, you shouldnt be running one professionally. That might sound harsh but if you were a professional singer people would expect you to listen to music in your spare time! So likewise, if you have no passion or interest in social media get out now as the first rule in social media is that people recognise passion and can spot fakes a mile off.
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John Lynch

INDUSTRY TALK  Not wanting to cut a tall poppy down and add to the one way traffic of bad news on facebook but whats clear is that the site is losing its early adapters, the 18-35 year old demographic. In fact its losing 13-45 year old demographic in its home market which could be a barometer that the early promise of social is failing consumers and they are ready for the next installment whatever that is.
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Zach Weiner

TECHNOLOGY  Will the TV business collapse in 2013? Has linear TV been forever disrupted by new developments in over the top content, connected TV and multiple device viewing behaviors? The answer is a resounding no, as linear Television is about to be lifted into even greater heights by the above new mediums, technologies, platforms and consumer behaviors.
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