COMPANY DETAILSBluecube Interactive

Bluecube Interactive

Address5th / 6th floor The Malting Tower Grand Canal Quay Dublin 2
PostcodeDublin 6
CityDublin
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Websitehttp://www.bluecubeinteractive.com/
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As part of the AV Browne Group, along with Carlton Baxter Communcations, we have created an open, collaborative environment and work in energetic teams towards the common goal of innovative, ground breaking, results focused digital marketing solutions.

Digital Design We create full commercial websites, interactive online advertising campaigns incorporating live video, promotional microsites supporting above the line marketing activity, compelling email communications, immersive CD ROM/DVD experiences, viral games, blogs, RSS feeds and podcasting.

Consultancy A key element to what we offer is our ability to look ahead - to seek out new technologies and address issues like the increasing uptake of broadband, digital TV interactivity and wireless technology and how this impacts on our ability to communicate to your target audience in the months and years ahead.

Media Planning & Buying We are one of Ireland’s largest digital media purchasers. Our specialist team has invaluable knowledge about industry trends and provide tailored media solutions based on geographical location and internet connection speed to achieve the optimum reach and frequency to your target audience, all with minimum wastage and significant media savings.

Email Marketing We have extensive experience in producing HTML, Flash, plain text emails, e-zines and e-bulletins as stand alone communications or integrated within a much larger campaign. We design, code and broadcast emails for direct response, brand loyalty, consumer reward and newsletter programs ensuring accurate conversion tracking and full standards compliance to achieve maximum deliverability.

Search Engine Optimisation Our SEO package ensures optimisation of our client’s webpage copy, the Meta description and Meta tags for the website and the images contained therein. We take into account user search word stats, competitor’s behaviour and search engine popularity to allow for the best performance in search engines. We also conduct monthly reporting on Search Engine Visibility and recommendations for improved performance.

Search Engine Marketing We are a Google certified Search Engine Marketing agency with over six years of experience in creating and managing campaigns and delivering key results. This cost-effective marketing communication measures performance from the very beginning of the campaign and reaches out to potential customers at the precise time when they are looking for information on the products and services they want to buy.

Campaign Management We use proven Dart solutions from Double Click to target, sequence, track and manage all our online advertising campaigns. This allows us to report on post click activity, identify pathways and track the contribution of online ads to revenue generation. We also deliver behavioural targeting that allows us to serve ads depending on the consumer profile and previous ads exposure.

Web Traffic Analysis We employ analytics technology from WebTrends to monitor and analyse web traffic and consumer behaviour which we use to recommend changes to site design, navigation, content positioning and action orientated page sequences. Our goal is to maximise the user experience and strengthen brand appeal while achieving improved conversion rates.

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