14TH - 15TH APRIL 2012 BUY TICKETS NOW

Understanding the digital economy

LOCATIONLondon
VENUEGuardian News and Media Kings Place 90 York Way London N1
TIME9:00am - 5:00pm
CONTACTLucy Bramley
PHONE+44 (0) 20-3353 3099
EMAILmasterclasses@guardian.co.uk
WEBSITEhttp://www.guardian.co.uk/guardian-masterclasses/6?newsfeed=true


Dates: 14-15 April 2012

Duration: 2 days

Location: Kings Place, London

Course price: £299.00 (inclusive of VAT)

Maximum number of places: 35

This course will provide students with a meaningful understanding of how business is being done in today's digital world, with a close look at innovative business models, iterative product development, and key experience principles. It will provide frameworks for understanding why separate digital departments are a thing of the corporate past, and insight into the skillsets and mindsets that are crucial to success in the rapidly evolving business world. Through timely case studies, thought-provoking lectures, and collaborative design exercises, it will explore the implications of technology on the global economy in recent decades and for years to come.

Day 1 will challenge students to rethink their current notions about product design and development. Beginning with an analytical survey of internet history, it will chart the evolution of new business creation from a design perspective.

Day 2 will closely examine the latest applications of today's technology, explaining how businesses are monetizing their web and mobile presence, how they find and keep users, and why social matters.

Over the course of the weekend, students will gain the critical tools they need to evaluate new business ventures, along with fresh ideas that can be easily applied to their own businesses. They will become fluent in the language of 21st-century technology, and leave capable contributors to conversations about the digital economy.

Our speakers are leaders in the fields of technology, entrepreneurship, and design. They are shaping the current dialogue about web analytics, UX design, and emerging technologies, and represent some of the most forward-thinking names in business, from internationally known firms to rapidly scaling startups.

Content Outline

Day One: Rethink – Saturday 14 April

Business Model is the New Unit of Design

Building Brand Through User Experience

The History of the Internet

The Future of Digital Product

The Future of Work

The New Web Stack

Day Two: Apply – Sunday 15 April

Understanding the Web: Social

Building Communities

How Companies Find Users

Understanding the Web: Analytics

The Future of the Web

Technology in London – Your Way Forward

About General Assembly

General Assembly is a campus for technology, design, and entrepreneurship based in New York City. They provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience. General Assembly will be opening a campus in London at the end of 2012. www.generalassemb.ly

Book online now! Click here.

Or email Lucy Bramley on masterclasses@guardian.co.uk or telephone
+44 (0) 20-3353 3099

Alternatively, write to:
Lucy Bramley
Guardian Masterclasses
Guardian News and Media
Kings Place
90 York Way
London N1


 

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