You notice it when you're reading email, but not so much writing it. Most email clients show just the first 50-75 characters of a message in the inbox view. Write your first line to that limit, and you'll likely get noticed. It s a tip offered up by web PR consultant Steve Rubel, who notes that an ebook author reached through his own crowded inbox and managed to get a click-through with a first line that grabbed him. Rubel dubs it tweetifying of your email s lead sentence, but it s actually about half a 140-character tweet. The idea is the same though let the character limit guide you to a punchier first impression. Read on

Brads reaction: Good idea

The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011. The results thus far indicate budgets for mobile marketing spend is set to rise 124% from 2010 to 2011, putting the total allocation to the mobile channel at roughly 4% of overall marketing budgets. Mobile as a marketing channel is up by the greatest single percentage, with events and trade shows the only other channel that s projected to see growth in budget totals, surprisingly enough. Read on

Brads reaction: Mobile is on the move....again?

UK digital champion Martha Lane Fox has announced plans to get everybody of working age in Britain online by the end of the current Parliament. Read on

Johns reaction: Nice idea but finding the cash to support the aims of Network Nation would be a challenge.