DIGITAL MARKETING AND DIGITAL MEDIA INDUSTRY NEWS AND EVENTS

Anne-Marina Dickson
 Why your digital marketing reports need to look beyond the last-click - especially in e-commerce ADVERTISING & MARKETING

There are lots of different means of marketing your product, and most companies are using a combination of different strategies and tactics to find their customers and then sell to them. But what happens when you only recognise the efforts of the final piece that actually led to the sale?

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TODAY ON DIGITAL MINISTRY

John Lynch

 Is LinkedIn looking for full control of LinkedIn groups? ADVERTISING & MARKETING  It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.
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Love Evvnt

Blockchain for Business, Fintech Training Workshop
Spend a day with one the the UKs leading Blockchain influencers and find out why the technology is both an opportunity and threat, see it working LIVE, see New Commerce in action.
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Love Evvnt

CMO Digital Summit, Europe
The CMO Digital Summit is a closed door, invitation-only gathering of 65 senior digital marketing decision-makers with diverse industry backgrounds.
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Love Evvnt

ad:tech Sydney
ad:tech Sydney is a two-day conference & exhibition.Since arriving in Australia in 2007, ad:tech now proudly ranks as Australia's premier event for helping marketers market smarter in a digital world.
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David Wesson

 5 Reasons to Adopt a Video First Content Marketing StrategyADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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Anne-Marina Dickson

 What Facebook's recent updates mean for publishers, real estate agents and SMEsADVERTISING & MARKETING  At Facebook's Developer Conference earlier last month, CEO Mark Zuckerberg announced that some updates were afoot. Here, I look at how these changes will impact publishers, real estate companies and small to medium sized businesses.
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John Lynch

 Autonomous on-demand networks - you looking at me? TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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Love Evvnt

Internet Retailing Expo 2016
Internet Retailing Expo (IRX) is aimed at multichannel professionals looking to balance the elements of their multichannel strategy.
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David Wesson

 5 Strategic Ways Brands can drive more sales via InstagramADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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Emily Waddell

 How to get 100,000 impressions a month on TwitterSOCIAL MEDIA  If you dont use Twitter personally, you shouldnt be running one professionally. That might sound harsh but if you were a professional singer people would expect you to listen to music in your spare time! So likewise, if you have no passion or interest in social media get out now as the first rule in social media is that people recognise passion and can spot fakes a mile off.
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John Lynch

You can skip this ad in 5 secondsVIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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Peter Connor

 Creating Social Content For A Product Nobody Gives A Shit AboutSOCIAL MEDIA  This article/talk is written to help business who have a product that their target market really is not knocking down the door to get at. The talk was designed to teach busy bootstrapped companies on how to market a product that might not be the easiest to market.
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John Lynch

Digital Marketing Show Refresh
Digital Marketing Show Refresh takes the 'no frills' approach to education (with a price tag to match).
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John Lynch

INSPIRATION 2015
Inspiration is a celebration of creativity, ideas and innovation
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John Lynch

 Get out of your Red ocean and into a Blue one (Book Review)INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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John Lynch

 Uncover the polymaths within INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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John Lynch

 Digital, Social & Mobile in APAC in 2015INDUSTRY TALK  We Are Social's new APAC 2015 report - published in partnership with The IAB in Singapore - offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region. It contains more than 300 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies.
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John Lynch

Sitecore EMEA Partner Summit
Join us for our free, one-day Sitecore EMEA Partner Summit, designed to give all our partners everything they need to take advantage of the opportunities Sitecore presents for both partners and to our customers
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John Lynch

Johns reaction: Interesting report

ADVERTISING & MARKETING A report from The Economist Intelligence Unit
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John Lynch

Collaborate Confrence
The event returns - but with the grand new location of The Arnolfini - offering a chance to network with peers and learn from top brands and internationally renowned speakers.
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