CHAMPION ARTICLES BY PETER CONNOR BECOME A DIGITAL MINISTRY CHAMPION
START UPS What can Dropbox teach us about the myth of viral'? There's been a lot of buzz lately about the success of Dropbox, and how other startups might learn from it. They now have over 100 million users, and their excellent 'space race' referral offer played a big part. Many startups would have seen this as an example of the superiority of the viral marketing model, and sought how to replicate it...
START UPS Sooner or later every startup founder is confronted with a choice: how much of my resources do I devote to developing my product and how much do I devote to marketing it? We had a look at what the experts think. Before we get down to the brass tacks, here's how you should approach your budget.
START UPS The concept of culture is a tricky one, and it often seems too abstract to be worth talking about. We've had a look at some of super-genius Tom Eisenmanns favorite blog posts of 2012 about startup company culture and the recruitment process to try and get our heads around it, and we'll be using examples from the great work Jeff Bezos did at Amazon.
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