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Stephen Byrne

ADVERTISING & MARKETING  How can brands plan and deliver unified long term strategy, build value and engagement in the message fog created by continually splintering and fractured media and audiences? The answer might be in the new field of transmedia strategy.
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Stephen Byrne

ADVERTISING & MARKETING  I attracted a lot of traffic recently to DIFFUSIONblog from some comments I made on AdAge on the commoditisation of agencies. One of the things I said was that the traditional agency model was no longer relevant and agencies needed to either adapt or die. And as the makers of a new season of MadMen announced this week its to premiere in the fall, I began to look around for some new thinking on the traditional agency model and found, as market analysts might say, there's not a lot of guidance.
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Stephen Byrne

TECHNOLOGY  According to the results of a landmark consumer media consumption research study released in March it comes as no surprise that the domination of and our dedication to screens of all kinds continues to know no bounds.
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Stephen Byrne

Stephens reaction: More grist to the mill as to why the traditional agency model needs serious re-examination. What's interesting is that Forrester is not coming with an ad agency hat on here. Given non-digital spend is either going to stay static or decline, agencies and their clients will need to re-examine everything they thought about advertising. This is the huge thing I point to in my own post on the break boundary.

Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won't Here's one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from a process like this.
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COMPANY HISTORY

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DIFFUSION DIFFUSION
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Director of Strategy
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Disperse Interactive Disperse Interactive
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CHAMPION PROFILE

Stephen Byrne

Stephen Byrne
About Me
  • Australia
  • DIFFUSION
  • Director of Strategy
  • stephenbyrne@diffusion.com.au
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  • One of Australia's most consummate international strategists & planners. For the past 15 years he has held director & Board level roles leading digital, brand and marketing strategy and programs in the US, UK & Australia, providing high
    level analysis, vision & positioning, segmentation & modelling, strategic brand planning, management & direction to senior management at a wide variety of corporations, organisations, businesses & startups across multiple sectors.

    Internationally, he has worked with AMP, Bolero International Buhrmann nv, Cable&Wireless, Coutts Bank, GKR Group, Grosvenor, Henderson Global Investors, Mesania Europe, Planet Intra, Prudential Corporation, Verio, Roche, Radiant Knowledge Systems & Unilever.

    In Australia he has worked with the Audant Group, Australia Post, Australia Network, Broadcast Australia, Children's Cancer Research Institute of Australia, Elders, Energi Design, EP&T, HMG, National Hire/CAT Rental, Liberate Technologies, NetReturn, PrintSoft, Total Recruitment Group, University of NSW & VicUrban.

    He has taught, published & presented extensively in both the UK & Australia on digital, brand trends, marketing & communication issues. Sample his latest analysis at www.diffusionblog.blogspot.com, it is Australia's leading brand blog & recognised as one of Australia's top marketing blogs.

    Stephen holds a Masters degree in Communication.


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