David Wesson

ADVERTISING & MARKETING  One of the big buzzwords of the last decade has been "Mobile First" apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. In a Presentation last week at Social Media Week London Facebook explained why they have now moved beyond thinking about mobile first to concentrating on being "Video First".
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David Wesson

ADVERTISING & MARKETING  With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on and looking to help sell goods and services. However, the challenges that brands face participating on the platform is how do they convert their followers and engagement into sales?
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David Wesson

ADVERTISING & MARKETING  Quite literally over the past 72 hours whilst on Periscope I have seen the Cherry blossom in Tokyo, had a guided tour of the mission district in San Francisco, been clubbing in Las Vegas and learnt how to render things in Virtual Reality and i can't wait to find out what is next!
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David Wesson

ADVERTISING & MARKETING  How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends how do brands develop a personal relationship with a user that goes beyond just like?
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David Wesson

ADVERTISING & MARKETING  Now that Social media usage is main stream how will companies and brands differentiate themselves when it comes to their social media marketing programs in 2012? It is now no longer as simple as launching a Facebook twitter and YouTube channel or picking the top 10 influencers in a particular industry to engage with.
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David Wesson

Davids reaction: its amazing how quickly this site is gaining traction online for retailers and small businesses alike watch this grow from strength to strength

Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers websites. The service enables users to create online bulletin boards, or pinboards, for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest PinIt bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterests traffic, according to Experian Hitwise.
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David Wesson

Davids reaction: It's surprising how many companies still run contest with out covering the basics but if you or your company haven't run one before this great article will provide a few pointers

Today it s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn t mean that everyone should, and it certainly doesn t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
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David Wesson

Davids reaction: in the wake of Gerry Harvey smart company article last week declaring "online retailing is a waste of time" here are four great examples of 4 big US retailers using social commerce techniques to drive sales as part of a multi channel sales approach.

Given that 1 in 4 web hits currently go to Facebook, it is not surprising that the Big Boys in retail are using it to hype up their sales. Here are four Facebook Pages you might want to like for thanksgiving (Black Friday).
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Who Position
Digital Ministry Digital Ministry
Jan 2011 - present


David Wesson

David Wesson
About Me
  • Australia and New Zealand
  • Digital Ministry
  • Writer
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  • David is Director of Evolve Social and has over 15 years experience working in the Entertainment and Advertising industries in both the UK and Australia.
    In 2014 he was responsible for bringing Social Media Week to Australia and before arriving in Australia in 1999 was the owner of pioneering Dance Music emporium and label Zoom Records in London's Camden Town.

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