CHAMPION ARTICLES BY JOHN LYNCH BECOME A DIGITAL MINISTRY CHAMPION

John Lynch

ADVERTISING & MARKETING  It seems like LinkedIn is slowly taking back control of groups under the auspices that its 'for a better experience'. Its death by 1,000 cuts in my opinion. Why should non-group owners care? It's a brand trust thing, in that LinkedIn has recommended that you develop groups for years and Digital Ministry has done just that. But now it seem that this might have been a waste of time.
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John Lynch

TECHNOLOGY  The picture of the snake eating its own tail sprang to mind when talking to a taxi driver today. I was using Lyft a ride-hailing services, to get to work. Jimmy our Taxi driver (I was sharing with a stranger), had his mobile phone front and center and every time we stopped i noticed he as flitting between, Waze (planning the best route) then over to Uber and back to Lyft (planning his next pickup)
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John Lynch

VIDEO  You can skip this ad in 5 seconds! A statement that sums up the reality of our great leap forward in advertising over the last decade. 10 years ago we were talking about the death of intrusive advertising, it was to be 'single customer conversations' not mass consumer broadcasting. The promise of digital and particular data was going to make all ads 100% relevant. So what happened?
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John Lynch

INDUSTRY TALK  I finished Blue Ocean Strategy a few months ago and only now getting around to writing a review, however in that time I must have recommended it to 10 people in the ad-tech industry. Why? Read on
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John Lynch

INDUSTRY TALK  Five years ago an art director colleague stated to a developer, "the biggest problem with marketing agencies is everyone is a f$£*%g creative expert". This was in response to unsolicited 'creative' suggestion the 'developer' had made. The art directors statement received tacit approval among the senior management at the table, a reaction i suspect would be shared in many agencies. Big Mistake!
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John Lynch

Johns reaction: Interesting report

A report from The Economist Intelligence Unit
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John Lynch

Johns reaction: in a nut (crab) shell

"Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government.— Senator Ted Cruz (@SenTedCruz) November 10, 2014*Source: Consumerist.Source: Washington Post via Netflix
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John Lynch

Johns reaction: Nice summary on content and Millennials.

To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
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John Lynch

Johns reaction: Get involved.

Marketing 2025 is an industry-wide conversation about the future of marketing, which offers you the chance to be rewarded for simply joining in. By sharing your ideas with some of the biggest names in business via our ideation platform, you can help shape the profession as a whole and develop your career simultaneously.
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John Lynch

Johns reaction: A striking sameness

One of the best things about the web is that it has meant an explosion of choices when it comes to media, especially recently, with the rise of BuzzFeed, the launch of sites like Vox and Fusion, and blog networks like Gawker. And of course we still have all the old places too, like the New York Times and Washington Post and The Atlantic. If anything, we have too many places publishing great content for anyone to keep up.
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CHAMPION PROFILE

John Lynch

John Lynch
About Me
  • Australia and New Zealand
  • Digital Ministry
  • Editor
  • john@digitalministry.com
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  • Involved in the digital media and Marketing industry for many years, through working at the Economist Group (uk), Universal McCanns, Zivo, emitch, OneDigital, IBM (client side), Agency.com & now TBWA NY

    Now in Bath, UK working as a consultant


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