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Chris Brinkworth

Chrises reaction: I suggest, STRONGLY, that you read this. I'm consistently surprised at how few of my contacts in AUNZ are across what is going on in this space in the US and in Europe and very soon Asia. Publishers, agencies and networks all need to sit up and see what's happening in the data-driven space (cookies, tags, automated buying etc) and have an idea of how to approach it.

The acronym barrier has been broken time and again as data-driven media gains speed across digital channels.
Read on


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