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Chris Brinkworth

By JESSICA E. VASCELLARO and EMILY STEEL As marketers scale back their ad budgets, some new technologies that make it easier for marketers to track the impact of their online advertising are gaining ground. Products based on these technologies -- such as customized ads that show different products to different users, Web ads hidden inside links in text, and online coupons -- are part of what is called "performance-driven advertising." That's because the products aim to improve and more precisely measure how a particular ad performs...........
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