You notice it when you're reading email, but not so much writing it. Most email clients show just the first 50-75 characters of a message in the inbox view. Write your first line to that limit, and you'll likely get noticed. It s a tip offered up by web PR consultant Steve Rubel, who notes that an ebook author reached through his own crowded inbox and managed to get a click-through with a first line that grabbed him. Rubel dubs it tweetifying of your email s lead sentence, but it s actually about half a 140-character tweet. The idea is the same though let the character limit guide you to a punchier first impression. Read on

Brads reaction: Good idea

The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011. The results thus far indicate budgets for mobile marketing spend is set to rise 124% from 2010 to 2011, putting the total allocation to the mobile channel at roughly 4% of overall marketing budgets. Mobile as a marketing channel is up by the greatest single percentage, with events and trade shows the only other channel that s projected to see growth in budget totals, surprisingly enough. Read on

Brads reaction: Mobile is on the move....again?

UK digital champion Martha Lane Fox has announced plans to get everybody of working age in Britain online by the end of the current Parliament. Read on

Johns reaction: Nice idea but finding the cash to support the aims of Network Nation would be a challenge.

Google is preparing another attempt to crack the social networking world owned by Facebook, and to a lesser extent, Twitter. Why is Google traveling down this path once again? Aren't the failures of Dodgeball, Orkut, Jaiku, Buzz, Wave, etc. enough for Google to realize that it just doesn't understand social networking? Maybe, but Google can't afford to watch the web become social without it. Read on

Brads reaction: Some fantastic insights into Social behaviour.

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014. Read on

Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014. Read on

Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014. Read on

Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

In 2010 online product placements are expected to expand by 15% to reach about $46 million. The PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014 predicts that between 2010 and 2014 product placements will increase by about 5% overall. The compounding growth averages per year are expected to reach just over 9% through 2014. Read on

Jameses reaction: Source: PQ Media Global Branded Entertainment Marketing Forecast 2010 - 2014

Today, Amazon released its highly anticipated Kindle e-book reader software for Android devices, which gives Google s smartphone and MID operating system immediate legitimacy as an e-Reading platform. But how well does the software stack up to the iPhone/iPad version? Surprisingly, quite well. Read on

Johns reaction: Let the e-Reader Content Wars Begin

If your brand or website are engaged in social media you re most likely already tracking what people are saying about you on the web. The tools listed below can be used for a variety of things, like tracking mentions of your social self. Or, to see who is talking about you or your brand on twitter. I tested each one of these, and they all give different results. I would suggest that you do the same to see which tool suits your needs. Read on

Johns reaction: Tools listed to see who is talking about you or your brand