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John Lynch

Johns reaction: Nice summary on content and Millennials.

To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
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John Lynch

Johns reaction: THoughts on how we measure the latest fad...

Did you detect the sarcasm in that statement Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last hottest thing (let's call it Instagram for argument's sake), then (not even twenty-four hours later), I'm on a flight home, reading USA Today when the top headline for the Money section is: "Pinterest growth curve levels off." So, that's it We've already fallen out of love with Pinterest According to the article in the newspaper: "...meteoric growth for the overnight app sensation slackened, according to two market-research firms. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 million in February and 11.7 million in January says comScore."
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Brad Down

Brads reaction: We have also updated our Facebook page to Timeline. I have found it actually a little nicer and impactful than the old pages. facebook.com/dministry

Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn't it Let's break it down.As of Wednesday, brands can opt in on the new features. If you are not familiar them, be sure to review them here before you dive into this project. Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. Timeline will automatically go live for all brand pages Mar. 30.
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Brad Down

Brads reaction: Go on Facebook, you know you want to.

It's time for Facebook to go hat in hand to Apple and make a deal to get integrated into its operating systems, iOS and OS X. The two companies have been in a stand off for a long time. In 2010, Steve Jobs said Facebook's "onerous terms" prevented it from being integrated into iTunes social network Ping. We're not sure if that was Steve Jobs bending the truth to his liking, or if Facebook was really asking for something outrageous.
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John Lynch

Johns reaction: public offering would value the company at US$100 billion and make that nice young Mr. Zuckerberg worth some $24 billion - on paper at least.

Would-be investors, gagging to make a quick buck or 10 million and champing at the bit as some sort of a public floatation of part of the social network Facebook gets closer, will have been taken aback by the revelation from company founder, Mark Zuckerberg, Himself, that he has "made a bunch of mistakes" over user privacy.
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Brad Down

Brads reaction: Interesting look at eye tracking on social media profiles

When potential dates, employers and friends glance at your online social profiles, what do they see EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks. The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
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Brad Down

Brads reaction: Seems to be a lot of chinks starting to appear in Facebook's armour. Gaps are starting to appear for savvy companies.

Facebook recently instituted a new program that makes it easy for 3rd party websites and services to automatically post links about your activity elsewhere back into Facebook and the newsfeeds of your friends. It's called Seamless Sharing (a.k.a. frictionless sharing) and there's a big backlash growing about it, reminiscent of the best-known time Facebook tried to do something like this with a program called Beacon. The company has done things like this time and time again.Critics say that Seamless Sharing is causing over-sharing, violations of privacy, self-censorship with regard to what people read, dilution of value in the Facebook experience and more. CNet's Molly Wood says it is ruining sharing. I think there's something more fundamental going on than this - I think this is a violation of the relationship between the web and its users. Facebook is acting like malware.
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Brad Down

Brads reaction: It looks like he may be right. I still think a product model works and they should stick to what they are good at. Especially with all the new cleaner designs, they would be better off just leaving Google+ as a glorified Google User Profile.

Last night, Google engineer, blogger, and frequent public speaker Steve Yegge wrote an epic rant about Google's inept handling of the Google+ platform. His primary message: Google+ is not a platform like Facebook. It's trying to dictate the direction of Google+ instead of opening up to developers and letting them show Google what makes sense and what doesn't. He posted the rant on Google+, but forgot to turn off the "Public" sharing option. It was only meant to be shared internally at Google.
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John Lynch

Johns reaction: Sobering thoughts

When you own a domain you're a first class citizen of the web. A householder and landowner. What you can do on your own website is only very broadly constrained by law and convention. You can post the content you like. You can run the software you want, including software you've written or customised yourself. And you can design it to look the way you want. If you're paying for a web hosting service and you don't like it (or they don't like you) you can pack up your site and move it to another host. Your URLs will stay the same and so your visitors won't notice. You get a great deal of freedom in return for the cost of running your own site. Your site could still be there in a decade's time, possibly even in a century.
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Brad Down

Brads reaction: Facebook is on an update rampage at the moment, I have head a lot of complaining about this in my FB news feed, from the feedback here it looks like some of this has been rushed.

It's been over 72 hours since Facebook first debuted a series of groundbreaking new features at f8, which is all the time I need to predict the company's long-term outlook, the way it will reinvent the web, and the pricing of its inevitable IPO. Okay, maybe not. But it's given me some time to try the features out, as opposed to basing my impressions off of Facebook's well-crafted keynote presentations. And while many of these obviously have a lot of potential, in practice I'm finding them to be a mixed (or, in some cases, a downright irritating) bag.
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Brad Down

Brads reaction: Interesting new trend from TechCrunch Disrupt

There's a new concept for social networking services taking root, and it's not about re-creating your offline social graph on the Web, like Facebook does today. It's about discovering the people who are nearby you now - the ones you probably would like to meet. This type of discovery mechanism is already being made possible by a number of services, including the checkin apps like Foursquare and Gowalla, the automated discovery of nearby folks via Sonar and Banjo, the group chatting in Yobongo, and the micro-networks that emerge through LoKast. All of these companies are playing with the idea of location-based social networks, attempting to connect you to others around you through varying means.
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Brad Down

Brads reaction: This is why these types of tech companies are so overvalued, they can go the way of MySpace and be dead at the whim of the generation that created them.

Everybody loves to get behind the hot young start up and embrace it as if it is the greatest thing in the world since sliced bread. Turntable.fm and Instagram are the latest examples with people in-the-know shouting and screaming from the rooftops about how amazing they are. When you see something special for the first time you just get that feeling in your stomach that you are in at the ground level and you are bursting with excitement waiting for the rest of the world to find out. People used to have that same feeling with Twitter and before that with Facebook. For a couple of years the online geeky community (I don't say geeky in a negative way because I was one) knew about Twitter, understood its power and every piece of news coverage or mainstream attention was cheered as if we all owned shares in the company. Facebook was exclusive at the start too. Only my young cool in the know friends were on it for a couple of years.
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Brad Down

Brads reaction: Facebook has been accused of being a spy machine. I mean, what intelligence is to be gained from photos of my kids birthday parties?

While Wikileaks head Julian Assange has made some pretty serious accusations toward Facebook, the team in blue hasn't taken them lightly. For a bit of backstory (or read the whole thing here) Assange had stated in an interview that Facebook and other large Internet properties were offering backdoor access to US intelligence at Uncle Sam's whim. "It's not a matter of serving a subpoena, they have an interface they have developed for US Intelligence to use. Now, is the case that Facebook is run by US Intelligence? No, it's not like that. It's simply that US Intelligence is able to bring to bear legal and political pressure to them."
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Brad Down

Brads reaction: Was just a matter of time really.

Twitter has acquired TweetDeck, we've heard from a source with knowledge of the deal, and the transaction will be announced in the next few days. The $40 million - $50 million purchase price includes both cash and Twitter stock, says our source. In February we reported that an acquisition of TweetDeck by Bill Gross UberMedia was all but done, in the $25 $30 million range. And that deal was in fact all but done. But Twitter quickly provided an unsolicited counter offer, and TweetDeck was in play again. TechCrunch EU has the full story on how that played out.
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Brad Down

Brads reaction: People get bored checking into the same place all the time. I now only check into interesting places which is honestly not that often. So maybe the check-in hasn't died, maybe just the boring check-ins have, which is good thing.

Early last year, "checking in" was the cool new craze. No visit to your favorite tech news site could be had without getting buried in an avalanche of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad other startups. The big guys quickly followed suit: Yelp introduced "Check-Ins" while Facebook launched "Places" and most recently, Google Latitude updated to incorporate check-ins and check-outs. But here's the thing: the trends aren't actually that good.
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Brad Down

Brads reaction: If Facebook wants to shake up the messaging industry, they are going to have to more innovative than this. Its amazing how once a company reaches a certain size it reaches protection mode rather than innovation mode.

So it's been a month now since we introduced Facebook Comments round these parts, time enough to have given it some serious consideration. And my conclusions are as follows: ...are you kidding me? This is the best a $75 billion company could come up with? Isn't Facebook supposed to be the new home of software's best and brightest? Is this some kind of elaborate practical joke? The whole point of a comment is to make new information or a new opinion available. Good luck with that. As far as I can tell you cannot deep link to Facebook comments, and searching through them is at best a pain and can verge on outright impossible. A memorable comment on my last post included the phrase 'I've been inside the sarcophagus at Chernobyl': when I mentioned this on my Twitter feed, I was deluged by 'couldn't-find-it' replies, because it takes three clicks to reveal that sentence... and there is no way to make that comment more visible.
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John Lynch

Johns reaction: The quiet achiever...It would be very interesting to know how much money they are making?

Linkedin announed today that they have reached 100 million users. They claim that they are growing at roughly 1 million new users a week. Of the 100 million members 44 million were from the USA and 56 million from outside the USA. The fastest growing countries for 2010 included Brazil, France, India and Mexico. The largest sectors represented on Linkedin are Finance, Service and High Tech.
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John Lynch

Johns reaction: .

They have a go at what to measure, not how it is measured
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Brad Down

Brads reaction: We have updated the Digital Ministry Facebook page, check it out at facebook.com/dministry

If you missed the news, Facebook has rolled out the new page design that we initially spotted a few weeks ago. The new page sports a much cleaner design, some changes in its architecture and that ability to switch logins on the fly. If you re the proud owner of a Facebook page, there are a few things that you ll want to pay attention to. More important than the changes, though, is what you can do because of them. Since the pages essentially now look like the rest of the site, what you choose to do on it is going to help set you apart from the crowd.
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Kate Bond

Kates reaction: A must read......Brilliant. 'I believe one of the ways that marketers remain fresh and keep innovating is by living in the space'.

Keith Weed, the man in charge of the world's second-biggest adspend as chief marketing officer at Unilever, talks to Atifa Silk about engaging content and the growing importance of the mobile platform.
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