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Love the term, also used in connection to lame PowerPoint presentations
Business porn is the dreaded stock photo. We've all seen them. Images of pretty ladies or handsome dudes wearing headsets for no apparent reason. Or, perhaps it could be guys in suits sitting at a boardroom table.
The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
300,000 PAID ONLINE SUBS, impressive
he Financial Times' chief executive John Ridding has praised the success of its paywall as "a growth story", as the FT confirms its digital subscriber base has exceeded its print circulation for the first time.
According to figures released today (27 July), the FT's combined digital and print reach is around 600,000 a day, comprising more than 300,000 digital subscribers and a print circulation of 297,225 (in May), according to the Audit Bureau of Circulations (ABC).
Ridding told Media Week: "For the first time ever, we now have more digital subscribers than print circulation. That's pretty recent, it's only in the last month or so. It's a big deal because it's happening in the context of growth."
Although print circulation and advertising revenue has decreased, Ridding said, the increase of overall paid readership had helped boost overall revenues.
Myth #3: The more interaction the better. is one that us media comms people should note...
Most marketers think that the best way to hold onto customers is through "engagement" interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.
The dominant metaphors are war related. Are we still at war with our customers?
From birth, people enter a culture-language field that encourages the blinking away of certain aspects of reality in order to focus on others. In their seminal book, Metaphors We Live By, George Lakoff and Mark Johnson revealed the ability of ordinary language through metaphor to shape our reality. Metaphor is the autofocus for what linguist Benjamin Lee Whorf called the "kaleidoscopic flux of impressions" of our world. To demonstrate their point, Lakoff and Johnson dissect the language of argument, for which they show the dominant metaphor in Western culture to be war:
Another arrow to put in your quiver
Since Pinterest was founded in 2008, it's proven one thing: People love their visuals. And it looks like the site is becoming a hot space for online video marketing opportunities as well, with its recent integration of the Vimeo platform.
Interesting point to note when hiring account managers and sales people or any role that demands face to face
If you're a digital native, you should be aware that the internet may have partially rewired your brain in such a way that when you meet people face to face, you're less capable of figuring out what they're thinking.
No, I'm not joking. There's a significant amount of scientific literature on this. Compared with people who didn't grow up using computers and the internet, you may be slower to pick up on nonverbal cues such as facial expressions, tones of voice, and body language.
That could be a liability if you want to work in a field such as consulting, financial advising, and diplomacy that requires face-to-face interactions. The trick, if you're looking for a job in areas such as these, is to be aware of your possible shortcomings and try to compensate for them.
Excellence and perfection are treated as synonomous, but are they really? This brief comment explores the difference between excellence and perfection in relation to the fast paced world of online retailing
Most people would tend to think that striving for excellence and striving for perfection both mean the same thing. Do they?
I have been very privileged to have worked in quite a few different industries in my life, which has given me many life skills that are very valid in the frenetic online retailing and ecommerce world.
Good overview on how to create good and searchable online content
This week we're going to piggy-back a little on last week's Whiteboard Friday that discussed how to increase your blog's visibility. So you get readers to your site, now, how do you keep them there? Well the direct answer is great content. Create awesome material that keeps your readers interested and engaged and they'll keep coming back for more. Beyond that, they may even hit the "Koolaid Point" and become fans and evangelists for you, helping to grow your audience even wider.
So what are the four cornerstones of creating great content? Watch the video and Rand will discuss them in all of their glory. When you're done, scroll down and we'll briefly recap the main points for you.
Love this guy, well worth a read...
The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:
1. Join The Klout Gestapo
2. Unfollow Offensive Twitter Followers In Public
3. Target Social Media Gurus
4. Analyze Social Media Influencer Lists
5. Use The #Humblebrag Hash Tag At Will
Another shadowy new anti-counterfeiting law about to be passed. Whats going on?
Last week, 3 million of us beat back America's attack on our Internet! --- but there is an even bigger threat out there, and our global movement for freedom online is perfectly poised to kill it for good.
ACTA - a global treaty - could allow corporations to censor the Internet. Negotiated in secret by a small number of rich countries and corporate powers, it would set up a shadowy new anti-counterfeiting body to allow private interests to police everything that we do online and impose massive penalties -- even prison sentences -- against people they say have harmed their business.
Europe is deciding right now whether to ratify ACTA -- and without them, this global attack on Internet freedom will collapse. We know they have opposed ACTA before, but some members of Parliament are wavering -- let's give them the push they need to reject the treaty. Sign the petition -- we'll do a spectacular delivery in Brussels when we reach 500,000 signatures!
The six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.
Hello smart entrepreneur. I know you re a busy person, so I ll be brief. Read this post NOW, if your startup involves convincing someone to do something. Your friends and competitors are reading it already. Years of research into human behavior and influence went into these insights by Prof Robert Cialdini, so read actively, and try to apply these lessons on your business.
In the process of acquiring new customers, startups need to persuade, convince or enchant the potential customer to sacrifice a resource, let it be time, money, access to their stream of information, in order to use the startup s product. The persuasion process is very subtle, and most likely takes place in a matter of seconds: the user gets to the landing page, the user sees your icon in the app store, the user thinks about registering for a free trial these seconds are going to determine the future of your business.
Well done RWW. Will be interesting to see what SAY adds to the property.
I'm thrilled to announce that ReadWriteWeb has been acquired by SAY Media, a digital publishing company headquartered in San Francisco. ReadWriteWeb will anchor SAY Media's growing Technology channel, which reaches more than 75 million global consumers each month. ReadWriteWeb is going to get bigger and even better. Our plans include widening ReadWriteWeb's editorial scope and expanding our team. That starts from today, with the addition of SplatF's Dan Frommer to our team as an editor-at-large. We will also be doing a re-design, utilizing the sophisticated designers at SAY Media. With SAY's technology and services, we'll be able to scale ReadWriteWeb in ways previously unavailable to us. So I'm very excited about our team joining SAY Media. We're going to take ReadWriteWeb to the next level!
Part of the net neutrality debate
Right now, the US Congress is debating a law that would give them the power to censor the world's Internet -- creating a blacklist that could target YouTube, WikiLeaks and even groups like Avaaz!
Under the new law, the US could force Internet providers to block any website on suspicion of violating copyright or trademark legislation, or even failing to sufficiently police their users' activities. And, because so much of the Internet's hosts and hardware are located in the US, their blacklist would clamp down on the free web for all of us.
An insiders take on life at Catchoftheday.com.au and after - A copy of an email sent out to the InternetRetailing.com.au database. The response was so overwhelming that we thought we would share it with the greater digital community. Feel free to respond.
I have been asked so many times recently what was it like working at Catch, what life is like after Catch/Scoopon, what are my plans etc.
So, let me answer a few of these questions and share my exciting journey with you.
For those of you that don t know me that well; up until recently I was Chief Operating Officer at the Catchoftheday group of companies. That s a large reason why internetretailing.com.au kind of slowed down in the past 18 months. I couldn t fit enough into my 8 day weeks and something has gotta give, know what I mean. Anyhow that s all changed and those of you following the website will notice that there are fresh articles and content popping up on the site rather regularly once again.
Interesting VIDEO on opinions on Google's motive last month for encrypting Search. Is it a 'toe in the water' start of something bigger? Distrust and confusion reigns on the why.
Google has caused quite a ruckus in the search marketing community after it announced some changes to search.
Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.
What do you think of Google s move to encrypt searches?
How many of us would do this ?
n the lead up to today's release of the Steve Jobs biography, there's been an increasing stream of news surrounding its subject. As a business researcher, I was particularly interested in this recent article that referenced from his biography a list of Jobs's favorite books. There's one business book on this list, and it "deeply influenced" Jobs. That book is The Innovator's Dilemma by HBS Professor Clay Christensen.
But what's most interesting to me isn't that The Innovator's Dilemma was on that list. It's that Jobs solved the conundrum.
When describing his period of exile from Apple when John Sculley took over Steve Jobs described one fundamental root cause of Apple's problems. That was to let profitability outweigh passion: "My passion has been to build an enduring company where people were motivated to make great products. The products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It's a subtle difference, but it ends up meaning everything."
Anyone familiar with Professor Christensen's work will quickly recognize the same causal mechanism at the heart of the Innovator's Dilemma: the pursuit of profit. The best professional managers doing all the right things and following all the best advice lead their companies all the way to the top of their markets in that pursuit... only to fall straight off the edge of a cliff after getting there.
Is it the start of the end of net neutrality?
AT&T dropped us an e-mail this weekend, finally confirming rumors that the carrier will begin throttling data speeds for the top 5% of data users still on an unlimited plan.
In the note, AT&T blames a spectrum shortage for the policy, and says the only option is to complete its merger with T-Mobile.
The new policy starts October 1. For customers who still have AT&T's unlimited data plan, your download speed may be reduced once you hit the threshold considered to be in the top 5% of data usage for one billing period.
AT&T did not say what that threshold is. However, AT&T says it will warn you before it's about to stop throttling your data speeds and give you a grace period before it starts doing so.
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