MOBILE MARKETING NEWSADD NEWS SHARE

Brad Down

Brads reaction: Nice work!

The University of Sydney has a great bunch of interaction design students and one of them is Stephen Davis. As you all know Amnesia Razorfish is always trying to stay ahead of the curve especially when it comes to new technologies so when Stephen had the idea of the BrandTable we were able to help him out a little.
Read on

John Lynch

Johns reaction: Blackberry has issues, now Apple, Is over-demand in the mobile spectrum creating a problem now?

The Internet is humming with the dread noise of thwarted iPhone users as Apple's iOS 5 launch hits teething problems. Are these silly slip-ups or a symptom of that classic business problem: how to get big but stay agile? By Ian Scales. Apple is on the Blackberry naughty step today as users who downloaded its latest OS offering, iOS 5 for the iphone, iPad and iPod, experienced a range of difficulties. For the most part, the problem seems to have been simple over-demand. Many iPhone owners (apparently) have decided not to upgrade to the iPhone 4S, preferring to wait instead for the iPhone 5. As a consolation they've decided the new iOS version 5 will give them something to get excited about until the '5' makes its appearance. So they all downloaded at once and, since the download is a very large multi-megabyte effort, that demand has clogged the app delivery system and has caused some of downloads to stop and then for the phone to fail, caught in no-phone's land between a displaced old system and a not-quite-fully loaded new one.
Read on

Cameron Wall

Camerons reaction: I am sure it will be Mobile "only" one day

The reality is that mobile is no longer about the phone, it s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.
Read on

Brad Down

Brads reaction: Google starting to throw the toys out of the pram by the sounds of it :)

Google just doesn't let up. The search giant fired a shot at Microsoft for the second time in two days over Android patent lawsuits after Microsoft responded last night with a series of tweets. In a heated blog post yesterday, Google Chief Legal Officer David Drummond took aim at companies like Microsoft, Apple, and Oracle over many 'bogus'patent lawsuits that had recently targeted the Android OS and its manufacturing partners. In response, Microsoft's general counsel Brad Smith tweeted last night: 'Google says we bought Novell patents to keep them from Google. Really? We asked them to bid jointly with us. They said no'
Read on

John Lynch

Johns reaction: That old privacy thing just wont go away.

Technology giants Sony, Apple and Google have all faced major scandals in recent weeks that raise a host of questions about privacy in the digital age. Apple's popular iPhone was designed to secretly track a user s location without the user s knowledge, and so was Google's Android system for smartphones. Sony's PlayStation Network has exposed the personal records of more than 100 million of its customers. We speak to Mark Rotenberg, executive director of the Electronic Privacy Information Center, who notes that in addition to privacy breaches, these private companies are essentially doing a better job with popular surveillance than the government, creating a detailed personal record that then can be released by a subpoena. [includes rush transcript]
Read on

Brad Down

Brads reaction: Oh dear, more wasted cash. With so many talented user experience designers around how is it possible that big companies can continue to release FAILs like this?

RIM's PlayBook tablet has bombed with influential technology reviewers who call the new iPad competitor a rushed job that won't even provide RIM's vaunted email service unless it's hooked up to a BlackBerry."RIM has just shipped a BlackBerry product that cannot do email. It must be skating season in hell," New York Times' David Pogue wrote in a review published yesterday.
Read on

Brad Down

Brads reaction: Mobile internet has reached the tipping point where data is affordable and speeds are there. Now what to do with it?!

Do you seriously want to become rich? Here's the secret - and it's got nothing to do with building an online social network, or even getting the government to bail out your bank. To paraphrase Mr. McGuire from The Graduate, I want to say one word to you. Just one word. Mobile. Like, duh, yeah, you knew that mobile phones were the next big thing, what, a dozen years ago? And in between playing Angry Birds and tweeting from the Apple Store, you didn t need reminding that apps were going to make us all millionaires.
Read on

Brad Down

Brads reaction: More evidence that with the right offers and compliance standards, SMS becomes the key to a successful mobile marketing campaign.

UK-based mobile operator O2 is seeing huge success with its 'O2 More'; SMS advertising service, announcing that it now has over 2 million actively engaged subscribers and over 1,000 advertisers. Launched just 16 months ago with roughly 50 brands, O2 has found a winning strategy by adhering to strict user-privacy rules and maintaining high relevance with the messages it sends. First off, the service only sends one SMS message per day, and the user explicitly details what kind of products and services they re interested in upon sign up. In addition, every single SMS contains an opt-out capability, so the customer can cancel O2 More at any time.
Read on

Brad Down

Brads reaction: This would be huge for targeted mobile marketing using SMS. Although as it effectively reduces SMS volumes I can't see all major carriers investing money into it. Be interesting to see how it utilises real-time GPS data to trigger delivery.

O2 announced that it is the first network provider to offer large-scale location-based mobile marketing service in the UK. As a result, brands are able to deliver relevant SMS and MMS to consumers in a more targeted and effective way than ever before. Consumers on their end opt into the service to receive relevant messages dependent on their age, gender, interests and their current location. Among the first companies to jump on board are Starbucks and Loreal. The former will offer money off Starbucks VIA Ready Brew at a nearby branch, while the latter runs buy one get one free campaign on Loreal Elvive hair care products at Superdrug.
Read on

Brad Down

Brads reaction: We are very proud of our SMS marketing software. We are trying our best to offer marketers a cheap and effective way to use SMS compliantly. New SMS Connection and Routing, SMS Response Numbers and Keywords, Lower pricing and more...

Over the past few months we have been working to make Burst SMS the ultimate SMS delivery platform. Today we are introducing a swathe of new features that will take us far beyond the competition.
Read on

Brad Down

When Apple unveils iPhone 4.0 software (still just a rumor) next week, we might be getting multitasking/background running applications, multi-touch support OS-wide, UI changes, and contact and calendar sync options, according to Boy Genuis Report. The blog posted a collection of iPhone 4.0 features (with a screenshot to validate its source) we're likely to see at next week s highly anticipated Apple event, the most intriguing of which is multitasking.
Read on

Brad Down

Google is expected to ring in the new year by unveiling its own smartphone, the Nexus One, in a bid to expand its powerful web brand in the booming mobile arena. The internet search and advertising giant has already gained a foothold in the market with its Android mobile operating system, featured in a number of phones starting with HTC's Dream in 2008 and more recently with the Droid from Motorola, which is only available in the US.
Read on

Brad Down

It wasn't supposed to exist. "The" Google Phone. Then we (and others) heard otherwise. And now, Google isn't just handing this "sexy beast" out to employees, they re going to sell it directly. Everything has changed. Here's what we know.
Read on

Brad Down

Taiwan's DigiTimes claims that Apple is waiting for OLED (organic light-emitting diode) screens to become available. Apple plans to launch a model using a 9.7in OLED panel from LG Display, according to the DigiTimes source. Apple already has a contract in place with LG to supply OLED panels, said the source. DigiTimes also claims that a number of companies are involved in the manufacturer of the rumoured device. Foxconn Electronics (Hon Hai Precision Industry), Quanta Computer and Pegatron Technology are all said to be part of the manufacturing team building two Apple tablets.
Read on

Brad Down

The Mobile Marketing Association announced the winners of the 2009 MMA Global Mobile Marketing Awards at their Fifth Annual Global Mobile Marketing Awards during a dinner yesterday evening. Each year, the MMA s awards receive hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
Read on

John Lynch

Johns reaction: Genius, for the rick astley bit alone!

The first iPhone worm is spreading around Australia, changing users' wallpaper to a picture of '80s pop star Rick Astley, the mobile version of getting Rickrolled. It's mostly harmless, but is it a signal that virus makers will soon worm their way into your iPhone
Read on

Brad Down

Google has announced that they have struck a deal to purchase mobile advertising firm AdMob for $750 million. AdMob is currently the largest provider of advertising for iPhone applications and which creates revenue opportunities for the majority of free ad-supported apps without the need to charge a purchase price.Google explains their reasoning:
Read on

John Lynch

Johns reaction: Interesting perspective

It s really not all about Apple. Mobile apps, this season s hottest topic of discussion, are so much more complicated than that. But there s no doubt it s hard to separate the two in even the most level-headed discussion. With more than 2bn apps launched so far on the Apple App Store and high-profile brands continuing to jump aboard, including Amazon this week, it s unsurprising most brands fail to look elsewhere. Indeed, media giants like Sky are embracing the platform because it s starting, however slowly, to deliver real revenues.
Read on

Brad Down

Mobile marketers believe that SMS messaging campaigns are the most effective channel for communicating with consumers. That s the conclusion of a survey commissioned by email and marketing solutions provider ExactTarget and carried out by Forrester Consulting. Forrester surveyed 312 marketing decision-makers and 760 Internet users in August. 74% of marketers said they preferred to use SMS messaging as a marketing tool, while 44% of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel. The findings of the study also suggest that companies in the UK are the best in the world at using multi-channel marketing to develop a relationship with potential customers.
Read on

John Lynch

Johns reaction: Open source is great, until everyone splinters off into their own world. Thats what may a number of frustrated Android developers are now warning as a risk

75 million phones running the Android operating system will be sold in 2012, says research firm Gartner, which if right, would eventually make it the second most popular mobile OS after Symbian. But hold on. There s just one problem. Android, an open source operating system, must avoid the fate of J2ME, an open source mobile applications platform. Open source is great, until everyone splinters off into their own world. That s what happened to J2ME, and a number of frustrated Android developers are now saying that there is a risk Android will follow the same path.
Read on




 

TOP SHARERS


Write for Digital Ministry. Demonstrate your expertise, raise your profile, get exposure for your company brand.

BECOME A DIGITAL MINISTRY CHAMPION

 

LATEST DIRECTORY LISTINGS Boost SEO - add your company for free

Vape GreenWunderkrautAggressive Growth Marketing LtdAdvertising and Print CoSimplifyProject Design PrintFuGenX Technologies LtdFuGenX TechnologiesNTC Voice Solutions