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John Lynch

Johns reaction: Interesting report

A report from The Economist Intelligence Unit
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John Lynch

Johns reaction: Get involved.

Marketing 2025 is an industry-wide conversation about the future of marketing, which offers you the chance to be rewarded for simply joining in. By sharing your ideas with some of the biggest names in business via our ideation platform, you can help shape the profession as a whole and develop your career simultaneously.
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John Lynch

Johns reaction: A striking sameness

One of the best things about the web is that it has meant an explosion of choices when it comes to media, especially recently, with the rise of BuzzFeed, the launch of sites like Vox and Fusion, and blog networks like Gawker. And of course we still have all the old places too, like the New York Times and Washington Post and The Atlantic. If anything, we have too many places publishing great content for anyone to keep up.
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John Lynch

Johns reaction: Interesting read, download the free e-book of Xerox Xerox Xerox Xerox."

Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn t miss a beat: It s Business Adventures, by John Brooks, he said. I ll send you my copy. I was intrigued: I had never heard of Business Adventures or John Brooks.Today, more than two decades after Warren lent it to me and more than four decades after it was first published Business Adventures remains the best business book I ve ever read. John Brooks is still my favorite business writer. (And Warren, if you re reading this, I still have your copy.)
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John Lynch

Johns reaction: If all the latest wins reported in UK Campaign make it to the new business table next week, it would show a collective "independent agency" total of £62 million in billings won, which would put independent media agencies in third place in the UK if they joined forces.

As Americans celebrate 4 July with lashings of cherry pie and cola, Andrew Stephens, a co-founder of independent agency Goodstuff Communications, explains why independent media agencies this side of the pond should be joining in with a Pimm's or two of our own.
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John Lynch

Johns reaction: Net neutrality debate rolls on, sign of things to come?

ISP and mobile operator Free and Google are at daggers drawn in France over Internet peering, piping and who pays what. Free says Google should pay and has been slowing Google traffic and removing ads from its content. Customers have been complaining about bad performance. Ian Scales asks broadband consultant Benoit Felten if he can explain what's happening.
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John Lynch

Johns reaction: Multidimensional Searching is here....i think

I ve struggled with how to describe this new service. I hate the term graph, whether it s used by Facebook for Social Graph and now for Facebook Graph Search or Google for Knowledge Graph. To the ordinary person, I feel graph is a noise word, saying nothing about how it represents connections between objects. With a typical Google search, the objects we search for are Web pages, with the connections (or graph) that help determine the pages that rise to the top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.
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John Lynch

Johns reaction: Read and be inspired to do something

People read TechCrunch because they want to create something, they don t want to follow orders all of their lives, and they want financial freedom. I m being blunt. The above three items feel good. God bless you. Hopefully once you get the three things above, you get to keep them. Most people (i.e. ME) have to ride a roller coaster for awhile because we are stupid. But some people are smart. Getting the things you want is hard but for reasons I explain below, you now have no other choice. The myth of corporate safety, of rising up through the ranks, of getting the gold watch, of getting applauded by your peers is over. Not because the economy is bad. But because innovation and the global economy are better than ever.
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John Lynch

Johns reaction: Der is gold in them der pints.

You've heard of Silicon Valley, Silicon Alley, and, by now, likely Silicon Prairie, but across the pond, there's another tech hub making quite a name for itself. Welcome to the Silicon Docks, the Dublin neighborhood bordering the Grand Canal Docks, where tech giants like Google and Facebook have set down their international headquarters. Beyond the docks, other major players like LinkedIn, PayPal, Amazon, Twitter, and Zynga are all packed into a city that's roughly one-fifth the size of San Francisco. Now, despite the country's ongoing economic struggles, a slew of emerging growth start-ups are flocking to the city of pints and pubs. This year alone, tech darlings including Indeed.com, Hubspot, Zendesk, and, most recently, Dropbox, have opened or announced plans to open offices in Dublin. They're in good company: Ireland's Industrial Development Authority, or IDA, says that in 2012, 140 foreign companies either expanded or launched in Ireland. This cluster is earning Ireland a reputation for being, as Dropbox's vice president of business Sujay Vaswa told us, "the heart of tech in Europe."
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John Lynch

Johns reaction: The marketing Holy Grail surely?

In what may just be the ultimate expression of brand loyalty, Chris Matyszczyk at CNET reports that more and more parents are naming their babies after Apple products, referencing a Babycenter.com report that iBabies are one of the hottest naming trends of 2012. While we can probably chalk the growing popularity of the name Apple up to Gwyneth Paltrow, 12% more boys were named Mac, and 5% more girls were named Siri this year than last. Matyszczyk predicts the 2013 list may well include Galaxy, Lumia, and Wii as baby name trends, but fears that we won t see many new BlackBerrys running around, demanding their parents' constant attention.
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John Lynch

Johns reaction: Chimp monkeys answer to when best to send your emails, time and day....

Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. We send around 50 million emails every day, so we've got a LOT of data. With lots of data, we can try to answer tough questions like this one. Enter the Email Genome Project. We scanned over a billion emails to identify general trends. Here are a few of our observations and some suggestions:
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John Lynch

Johns reaction: last years darling...

Online gaming company Zynga is in big trouble, its shares are tanking and the end could be nigh. Interestingly its failure could hit Facebook hard as the social networking site derives 14 per cent of its revenues from players of Zynga games. Martyn Warwick reports.
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John Lynch

Johns reaction: Great overview on UX

The story of the elephant reminds me of the different view of design that people of different backgrounds, education, and experience have. A visual designer approaches UX design from one point of view, the interaction designer from another, and the programmer from yet another. It can be helpful to understand and even experience the part of the elephant that others are experiencing.
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John Lynch

Johns reaction: Take a deep breath on this one as its more a MANIFESTO. but love it. One question that does spring to mind is how does re reconcile working as Havas with these views.

Here's a tiny question. When you boil it down, what's the human purpose of enterprise Of industry and ingenuity, effort and toil When it comes to life, what's the point of work — and when it comes to work, what's the point of life What's the point of "business", anyways Is there one
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John Lynch

Johns reaction: Interesting approach to start ups

Premier events company Forgather is to stage a new series of events, designed to bring tech start-up and advertising communities in London together.
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John Lynch

Johns reaction: Pretty good summary on why Twitter and facebook have to start charging to become a business.

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone s favorite real-time firehose: Twitter. It seems that the digerati s lifeline is consolidating its power base by changing the rules that govern its API and specifically, third-party developer access to it
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Brad Down

Brads reaction: Anybody else seeing this? When we played with Facebook advertising looking for performance, this was certainly the impression we got.

A lot of people like to complain about their experiences on major web platforms such as Facebook, but most of them stick around as users, feeling that the pros outweigh the cons. But Limited Run, a startup that makes a software platform for musicians and labels to sell physical products like vinyl records, says it has reached the final straw with its experience as a small business advertising on Facebook and as a result is completely withdrawing its presence on the social networking platform.
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John Lynch

Johns reaction: The bad news keep on coming :(

(Reuters) - Four out of five Facebook Inc(FB.O) users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars.
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Mark Garner

Marks reaction: Who said you can't sell clothes online?

Online clothes shopping is forecast to grow faster than any other category this year according to research firm Forrester. In another blow to traditional bricks and mortar stores, fashion and clothes shopping is all the rage in 2012. Such items were once thought immune from the threat of online shopping as offline retailers mistakenly believed customers needed to touch and try the garments on before purchasing. Not anymore.
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Brad Down

Brads reaction: Good to see Microsoft finally understanding the value of usability. Seems Google and MS are starting to take the lead in an area where Apple has built its business. Apples desktop OS UI choices lately have been diabolical.

At PSFK's 2012 Conference in NYC, Steve Clayton gave a talk on Microsoft's latest push towards designing technology that actually feels natural to users. Overall, this is a trend that has slowly become more and more abundant in consumer tech over the past few decades. Prime examples of designers that subscribe to this way of thinking include the likes of Sir Jony Ive, Philippe Starck and even UI designers like Danny Trinh of Path and Matias Corea of Behance.
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