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John Lynch

Johns reaction: The six basic tendencies of human behavior that come into play in generating a positive response: reciprocation, consistency, social validation, liking, authority and scarcity.

Hello smart entrepreneur. I know you re a busy person, so I ll be brief. Read this post NOW, if your startup involves convincing someone to do something. Your friends and competitors are reading it already. Years of research into human behavior and influence went into these insights by Prof Robert Cialdini, so read actively, and try to apply these lessons on your business. In the process of acquiring new customers, startups need to persuade, convince or enchant the potential customer to sacrifice a resource, let it be time, money, access to their stream of information, in order to use the startup s product. The persuasion process is very subtle, and most likely takes place in a matter of seconds: the user gets to the landing page, the user sees your icon in the app store, the user thinks about registering for a free trial these seconds are going to determine the future of your business.
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Brad Down

Brads reaction: It looks like he may be right. I still think a product model works and they should stick to what they are good at. Especially with all the new cleaner designs, they would be better off just leaving Google+ as a glorified Google User Profile.

Last night, Google engineer, blogger, and frequent public speaker Steve Yegge wrote an epic rant about Google's inept handling of the Google+ platform. His primary message: Google+ is not a platform like Facebook. It's trying to dictate the direction of Google+ instead of opening up to developers and letting them show Google what makes sense and what doesn't. He posted the rant on Google+, but forgot to turn off the "Public" sharing option. It was only meant to be shared internally at Google.
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John Lynch

Johns reaction: Siri the destroyer of worlds....again ;)

Have you met Siri yet? If not, it's worth taking the time to learn more about the iPhone 4S's digital ambassador, as she could represent the future direction of local search engine optimization. On the surface, Siri -- the voice recognition app that allows iPhone users to control their cell phones verbally -- seems like a cool party trick, sending text messages from your spoken instructions, checking the weather and setting up calendar reminders. But does this added functionality really mean the end of traditional local SEO as some experts are predicting?
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John Lynch

Johns reaction: Great overview on UX

The story of the elephant reminds me of the different view of design that people of different backgrounds, education, and experience have. A visual designer approaches UX design from one point of view, the interaction designer from another, and the programmer from yet another. It can be helpful to understand and even experience the part of the elephant that others are experiencing.
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John Lynch

Johns reaction: Love the term, also used in connection to lame PowerPoint presentations

Business porn is the dreaded stock photo. We've all seen them. Images of pretty ladies or handsome dudes wearing headsets for no apparent reason. Or, perhaps it could be guys in suits sitting at a boardroom table. The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
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John Lynch

Johns reaction: Love this idea as they are Iconic and 5 years from being pulled down but also its a top idea. You can then make your skype call anywhere?

London's red telephone boxes are iconic, sure, but just how relevant can they be in this century Spectrum Interactive has a solution that both ensures their preservation and provides customers in search of internet a free ticket online. The company has converted some 1,800 pay phones throughout London into WiFi hotspots, offering passersby a free connection so long as they provide their mobile numbers and download an e-coupon for a nearby store. Spectrum initially began testing the program with the help of Nokia late last year, and while it's amassed an impressive number of WiFi access points, it's lost the support of its Finnish partner, and is still assessing how willing local businesses are to pay for getting coupons in the service. On top of that, there's the whole issue of how many people will think to scope out phone booths rather than, say, an internet cafe. Here's hoping Spectrum has some very flashy signs on the windows.
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Brad Down

Brads reaction: Interesting look at eye tracking on social media profiles

When potential dates, employers and friends glance at your online social profiles, what do they see EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks. The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
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John Lynch

Johns reaction: Love this, the power of 1-2-1 advertising

Recently I found myself in need of a room mate and, like many others, reached out to the Craigslist universe. Looking back at the post titled 'Super Awesome Room mate Needed', it included more details about the extroverted and energetic room mate (me) than it did about the actual place they would be renting. I had a few takers, but no one that I was interested to live with.
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John Lynch

Johns reaction: Interesting POV

I ve seen the best minds of my generation destroyed by marketing, shilling for ad clicks, dragging themselves through the strip-lit corridors of convention centres looking for a venture capitalist. Just as X Factor has convinced hordes of tone deaf kids they can be pop stars, the startup industry has persuaded thousands that they can be the next rockstar entrepreneur. What s worse is that while X Factor clogs up the television schedules for a couple of months, tech conferences have proliferated to such an extent that not a week goes by without another excuse to slope off. Some founders spend more time on panels pontificating about their business plans than actually executing them.
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John Lynch

Johns reaction: Interesting report

A report from The Economist Intelligence Unit
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John Lynch

Johns reaction: Nice summary on content and Millennials.

To some, millennials are entitled and expect to be given the world; to others, we are a tolerant group that just wants to change the world. But to marketers, millennials are the holy grail of potential consumers: those with nearly an entire lifetime of buying power ahead of them. According to a 2013 Yahoo Content Marketing Ingestion Study, millennials will have $1.4 trillion of spending power in the US by 2020.
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John Lynch

Johns reaction: Net neutrality debate rolls on, sign of things to come?

ISP and mobile operator Free and Google are at daggers drawn in France over Internet peering, piping and who pays what. Free says Google should pay and has been slowing Google traffic and removing ads from its content. Customers have been complaining about bad performance. Ian Scales asks broadband consultant Benoit Felten if he can explain what's happening.
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Brad Down

Brads reaction: This would be huge for targeted mobile marketing using SMS. Although as it effectively reduces SMS volumes I can't see all major carriers investing money into it. Be interesting to see how it utilises real-time GPS data to trigger delivery.

O2 announced that it is the first network provider to offer large-scale location-based mobile marketing service in the UK. As a result, brands are able to deliver relevant SMS and MMS to consumers in a more targeted and effective way than ever before. Consumers on their end opt into the service to receive relevant messages dependent on their age, gender, interests and their current location. Among the first companies to jump on board are Starbucks and Loreal. The former will offer money off Starbucks VIA Ready Brew at a nearby branch, while the latter runs buy one get one free campaign on Loreal Elvive hair care products at Superdrug.
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John Lynch

Johns reaction: If all the latest wins reported in UK Campaign make it to the new business table next week, it would show a collective "independent agency" total of £62 million in billings won, which would put independent media agencies in third place in the UK if they joined forces.

As Americans celebrate 4 July with lashings of cherry pie and cola, Andrew Stephens, a co-founder of independent agency Goodstuff Communications, explains why independent media agencies this side of the pond should be joining in with a Pimm's or two of our own.
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John Lynch

Johns reaction: in a nut (crab) shell

"Net Neutrality" is Obamacare for the Internet; the Internet should not operate at the speed of government.— Senator Ted Cruz (@SenTedCruz) November 10, 2014*Source: Consumerist.Source: Washington Post via Netflix
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John Lynch

Johns reaction: Multidimensional Searching is here....i think

I ve struggled with how to describe this new service. I hate the term graph, whether it s used by Facebook for Social Graph and now for Facebook Graph Search or Google for Knowledge Graph. To the ordinary person, I feel graph is a noise word, saying nothing about how it represents connections between objects. With a typical Google search, the objects we search for are Web pages, with the connections (or graph) that help determine the pages that rise to the top primarily being links from across the Web. Links, simple form, are like votes, helping Google decide which are the most popular pages to show for a particular topic.
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John Lynch

Johns reaction: Interesting read, download the free e-book of Xerox Xerox Xerox Xerox."

Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn t miss a beat: It s Business Adventures, by John Brooks, he said. I ll send you my copy. I was intrigued: I had never heard of Business Adventures or John Brooks.Today, more than two decades after Warren lent it to me and more than four decades after it was first published Business Adventures remains the best business book I ve ever read. John Brooks is still my favorite business writer. (And Warren, if you re reading this, I still have your copy.)
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John Lynch

Johns reaction: The app market is getting crowded.

Preempting what will almost certainly see the launch of the company's Kindle Fire tablet range in Europe, Amazon has pushed live its Android Appstore in the UK, Germany, France, Italy and Spain.
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Brad Down

Brads reaction: Anybody else seeing this? When we played with Facebook advertising looking for performance, this was certainly the impression we got.

A lot of people like to complain about their experiences on major web platforms such as Facebook, but most of them stick around as users, feeling that the pros outweigh the cons. But Limited Run, a startup that makes a software platform for musicians and labels to sell physical products like vinyl records, says it has reached the final straw with its experience as a small business advertising on Facebook and as a result is completely withdrawing its presence on the social networking platform.
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John Lynch

Johns reaction: Read and be inspired to do something

People read TechCrunch because they want to create something, they don t want to follow orders all of their lives, and they want financial freedom. I m being blunt. The above three items feel good. God bless you. Hopefully once you get the three things above, you get to keep them. Most people (i.e. ME) have to ride a roller coaster for awhile because we are stupid. But some people are smart. Getting the things you want is hard but for reasons I explain below, you now have no other choice. The myth of corporate safety, of rising up through the ranks, of getting the gold watch, of getting applauded by your peers is over. Not because the economy is bad. But because innovation and the global economy are better than ever.
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