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Kate Bond

Kates reaction: Another button! How many do we need or want?

Facebook's increasingly ubiquitous 'Like' button is getting a new friend: the Send button. Click on a webpage that has the Send button integrated, and you'll be prompted to share it with any of your Facebook Groups, your Facebook friends, or any standard email address. In other words, where the Like button is designed to let you quickly share content with all of your Facebook friends, the Send button is for sharing with a subset of them.
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Kate Bond

Kates reaction: Check out Facebook Studio (facebook-studio.com) - a place where agencies and businesses can view and share exciting and innovative campaigns on Facebook!

Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called "Facebook Studio" and is a platform aimed at agencies, PR firms and media strategy companies.
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Kate Bond

Kates reaction: +1

Back in early December of last year, we first reported that Google was toying around with the name "+1" for an upcoming social product. At the time, we were told it was sort of like Google's version of the "like" or "retweet" button. Today it officially launches as a way to share Google Search results that you like with your friends and the broader web in general. Oh, and also a way to inject social into Google Ads.
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Kate Bond

Kates reaction: The new dashboard is completely widget-based. I love widgets!

The new version of Google Analytics is currently available in beta to a small number of Analytics users. We'll be giving access to more users soon. Sign up for early access.
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Kate Bond

Kates reaction: Great examples of interactive offline ads

Digital marketing, communications and advertising isn't now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
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Kate Bond

Kates reaction: With forums, social media, comments etc this is so important

Do we block 'negative speak'? I have no argument I wish to take up here with the positive thinking, positive speaking, positive dreaming/visualising teachers and followers. But!
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Kate Bond

Kates reaction: A must read......Brilliant. 'I believe one of the ways that marketers remain fresh and keep innovating is by living in the space'.

Keith Weed, the man in charge of the world's second-biggest adspend as chief marketing officer at Unilever, talks to Atifa Silk about engaging content and the growing importance of the mobile platform.
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Kate Bond

Kates reaction: Punish Derrick

Is your company building an online personality that stands out or are you simply going through the motions?
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Kate Bond

Kates reaction: Nice and Simple and no more logging in - I like it!

If you use Google Analytics to tracks Web site traffic, you already know how awesome it is. Unfortunately, all that traffic data is tucked away in your Web browser. Now though, Polaris puts Google Analytics in a persistent window on your desktop.
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Kate Bond

Kates reaction: Great video to watch

If you're wondering about the future of the internet but want more than the glib, usually poorly researched (albeit visually spectacular) YouTube memes that surface every six months, prepare to be impressed.
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Kate Bond

Kates reaction: Dont miss out on this free webinar

Join eMarketer for this free webinar featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.
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Kate Bond

Kates reaction: Impressive numbers

To celebrate the event, HootSuite shared with us some stats from its two-year history. HootSuite users send more than 1 million messages per day, mostly on Twitter, but also on Facebook, Ping.fm and LinkedIn. It took one year and two months to reach the first 250,000 registered users, but then, in only 10 months, that number has quadrupled.
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Kate Bond

Kates reaction: Insightful article on the 'consumer decision journey' (CDJ) approach.

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function's traditional strategies and structures. For marketers, the old way of doing business is unsustainable.
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Kate Bond

Kates reaction: No reaction at the moment! Doesnt appeal to me. I like and use facebook but not keen on the idea of integrating my email and messaging. Im sure it will appeal to Gen Y - my 17 year old spends most his time on facebook.

Facebook has launched what it calls the 'Modern Messaging System' a product that integrates e-mail, IM and texting in a unified inbox. Team Mashable has been playing around with the new product, and we've put together a quick screenshot walkthrough to help you make sense of what the new Facebook Messages product is all about.
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Kate Bond

Kates reaction: Is this for real? This would be awsome for the ipad......meetings would never be the same again.

Steve Jobs may not have endorsed this, but if the Table Connect for iPhone takes off, it could give Microsoft's Surface a run for the money. The only thing holding this gigantic 58-inch working iPhone desk back is the need to hook up a jailbroken iPhone to the "table" via a 30-pin dock connector.
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Kate Bond

Kates reaction: As more and more vendors and customers recognise the benifits of social media/mobile marketing this is sure to be a hit.

Everyone likes getting a good deal, but it's not always easy to find the right one at the moment you could use one. Imagine that while you're looking for a new place to try for lunch, you could see offers from restaurants nearby on your phone. On the other hand, I already love Zachary's Pizza, so imagine if I were rewarded for coming back there every week with my friends.
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