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SOCIAL MEDIA
We seem to have collectively agreed that 2010 is the year of the social strategy. As we move away from the 'new shiny object' phase to practical implementation, what has not been addressed is how current media agencies will adapt to manage these strategies that are so different from the traditional media management norm. For example the process is far more labour intensive and cant as a result be grouped in with an agency standard commission model. There are also customer service skills and a culture needed that are not immediately compatible with your traditional planner buyer. So what's a media agency to do in this day and age to keep up, make money and not become irrelevant in this space? One thing it may have to do is watch its back and adapt fast to prevent PR becoming the go-to destination for social strategies?
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WEB From time to time, our clients will decide to take their entire digital marketing strategy, or perhaps certain activities, in-house. As an agency we have no problem with this. We accept that relationships built on transparency and trust will inevitably see some clients learn enough from our team, and develop the confidence, to eventually feel they can take things forward without the use of an agency.
Where this is the case, we like to help clients on their way by ensuring they fully understand the range of required skills, technology and resource to manage their online strategy to maximum effect. We do this by working with them to assess their capability and capacity through a series of questions, often with a workshop tagged on for good measure. Read on
MOBILE Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to 'tweet' and 'friend' 10% more than men. Nielsen research also showed the 35-54 age group had more active mobile social networkers than any other group. Read on
ANNOUNCEMENTS Today we are launching a refreshed Digital Ministry website. We have integrated a raft of new features and enhancements that we hope you will find useful and give you an even better experience when interacting with the Digital Ministry community. We have added some new fields and elements to your profile so we highly recommend that you login and update it as soon as possible. Read on
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The outfit that has already revolutionised the way we watch television is about to do the same thing again. TiVo, the US company that invented the personal video recorder (PVR), has unveiled a service that for the first time marries the live broadcast of a TV show with the potentially huge amount of extras found for it on the internet. The technology will be available in Britain within months. Read on
Johns reaction: Broadband and broadcast are integrated,
There has been a lot of talk about Apple's aggressive stance towards Adobe lately. For years now the two companies have been on less than friendly terms with each other over several issues. Lately they've bickered about the alleged bugginess of Flash. According to Steve Jobs, Flash is responsible for most crashes on the Mac and uses abnormal amounts of processing power which would drain the battery of any mobile device. Before that Apple and Adobe fought over licensing issues regarding PDF files and the slow pace with which Adobe updates is applications. Read on
Brads reaction: Of all the acquisition rumours around Apple, this one would make the most sense to me.
San Francisco based Posterous, a fast growing publishing platform, has taken a $4.4 million investment from Redpoint Ventures. Partner Satish Dharmaraj, who is also an individual investor in Posterous, led the round and joins the company's board of directors (and he maintains his personal blog at Posterous here). Read on
Brads reaction: The simplicity of Posterous makes it easy to get into. There is a lot of work that goes into making things work so seamlessly. Posterous is a testament to usability focussed apps.
As mobile marketing continues to garner the most attention, digital marketers need to realize the immense benefits of a multi-channel approach. While companies are beginning to understand and implement SMS marketing strategies, the fact remains that email still produces incredible ROI, and should be called upon to compliment an SMS strategy, not be passed up in lieu of. Read on
Brads reaction: There are several companies starting to come out with combined SMS and email solutions. We are working on an email integration module for BurstSMS. Keep an eye on our Blog for updates http://blog.burstsms.com
NEW YORK (AdAge.com) -- In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad business is forever changing, certain fundamentals -- like sound account management -- never change. Read on
Johns reaction: AKQA Is No. 6 on Ad Age's Agency A-List for 2009, interesting
Ten Classic Valley Cliches, by Ivan Gaviria
As a partner in a startup law firm I have spent countless hours in board meetings over the years. This front row seat has led me to conclude that one of the Valley's underappreciated contributions to society is the wealth of catchphrases, cliches and buzzwords that permeate the culture. Ignoring the industry specific hacker and technical slang and the trendier offerings, there are a number of phrases that seem particularly unique to world of venture backed startups and have stood the test of time. The following are a couple of my favorites: Read on
Arguably the most popular Firefox extension for web developers, Firebug lets you look at and edit the HTML, CSS and JavaScript of any page on the fly without leaving your browser. Firebug Lite is a scaled-down version of Firebug made for Chrome. You can inspect a page for errors then quickly edit to fix them. Read on
First, let's get the elephant out of the way so we can talk about more important things. What is the elephant No, it's not Larry Page, co-founder of Google, seen above waving to the audience at TED after he gave them all a free Nexus One. Read on
"Bunny," a 15-year-old cellphone novelist, tapped out a three-volume bestseller. The teen, shown at a Tokyo train station, does not want even friends to know of her publishing success, with 110,000 paperback copies of her novel sold since it was published in May. (Yuriko Nagano / For The Times) Read on
Johns reaction: interesting trend to watch
Honda has unveiled a crowd sourced journey to celebrate the launch of the CR-Z, the first ever sporty hybrid car Read on
Johns reaction: Users log on and submit their own ideas for journeys across Europe. This can be accompanied by a story and video as justification to why they want to do this particular trip; maybe to visit friends, follow a band around the country, track down relatives or as one keen entrant has already suggested, to track down every single one of his 186 Facebook friends take pictures of them and compile a real life 'face' book.
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AdMonsters Leadership Forum US VIII : 30th September 2009
Posted by Rob Beeler
AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly Read on
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A snippet of Social Media 'Strategy'
Written by Michael Watkins - 1108 views
Stop ticking boxes and develop an actual strategy for social media
Written by John Lynch - 784 views
Toyota needs to recall its online crisis strategy
Written by John Lynch - 657 views
Owing your soul to the company store: does your employer own your Twitter account?
Written by Cathie McGinn - 616 views
Digital People - Oliver Palmer & Luke Janssen
Written by Denise Shrivell - 602 views
Digital People - Oliver Palmer & Luke Janssen
Welcome to Digital People where we present regular profiles of people in our industry. Read on
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Watch your back, PR is about to steal your lunch
Written by John Lynch - 6 comments
Understanding Web 3.0 aka the Semantic Web
Written by Piers Hogarth-Scott - 5 comments
Can the Apple iPad transform the digital publishing industry?
Written by Brad Down - 3 comments
Owing your soul to the company store: does your employer own your Twitter account?
Written by Cathie McGinn - 3 comments
Stop ticking boxes and develop an actual strategy for social media
Written by John Lynch - 2 comments