TECHNOLOGY  We are told that very soon we'll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing? Read on

MOBILE  The IAB Australia Awards are always a great showcase of online and interactive campaigns that have run through the year and this year was no different. However one thing stood out this year - the increasingly important role that mobile has to play in brand loyalty and retention. Read on

MOBILE  As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already. Read on

INDUSTRY TALK  What are the major developments you see happening over the next year or two in ad serving and ad networks? Will the changes be in the way visitors are targeted, in the type of media delivered, and/or in the way inventory is sold to buyers and brands. Are there other trends you find interesting? Read on

TECHNOLOGY  In a previous article looked at some of the powerful benefits that can arise from outsourcing your R&D. In this follow up piece I want to outline some guidelines companies can use to ensure their outsourcing experience is relatively painless & effective, and ensures the sort of quality outcomes one would expect from their own teams. Read on

INDUSTRY TALK  For the most part, Research and Development (R&D) budgets have tended to survive cutbacks. Generally, this is because many enterprises see their R&D - their so-called 'secret sauce' and the basis of their competitive advantage as something to be kept close. Often its the (clever) CTO who baffles the Board with technical sounding bull dust as to why this shouldn't occur. However while it may be a sensible decision to retain some R&D activities as core internal functions there are a number of powerful reasons worth considering both financial and technological for outsourcing your R&D. Read on

INDUSTRY TALK  Following a conversation with a well known media personality I was encouraged by the animated enthusiasm that 'main street' media now has for social networking strategies, but somewhat unimpressed by the reasons they have arrived at this conclusion. They droned on about the usual proliferation of amplifiers on twitter, facebook and YouTube and the impact of negative opinion on brands. This is good I thought, but as the conversation progressed I was struck by the lack of any counter arguments emerging on the limitations of social networking and what seemed to be a wiliness to accept as gospel any 'case studies' that are thrown at them. Read on

INDUSTRY TALK  Now that user generated content has been part of the digital landscape for a few years, what is your view about it? Is anyone genuinely monetising it? Is it eroding or enhancing the value of traditional, professionally-created content? How has it re-positioned the market for 'traditional' digital media publishers? Read on

TECHNOLOGY  Augmented reality has been around for a while in geeky forms in both gaming and online, but it now appears to be one of the most exciting areas unfolding in mobile. As you know, it involves the overlay of additional information onto the naturally perceived physical world. Applications for smart phones are already available for tourism, shopping, restaurants, navigation and other uses. Do you think developments in augmented reality will lead to financially viable services that consumers will adopt or is it just a gimmicky technology driven fad that will run out of steam? Read on

ADVERTISING & MARKETING  How can brands plan and deliver unified long term strategy, build value and engagement in the message fog created by continually splintering and fractured media and audiences? The answer might be in the new field of transmedia strategy. Read on