3rd February 2010 | Written by John Lynch | viewed 320 times | Be the first to comment

Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? View full article

2nd February 2010 | Written by Cathie McGinn | viewed 423 times | 3 comments

If you work in social media, PR or a similarly public facing role, are you ever really able to separate your personal from your professional social media profile? What are the implications when your views differ from that of your employer, and does this require an attitudinal shift as much as a social media policy? View full article

31st January 2010 | Written by Denis Masseni | viewed 363 times | Be the first to comment

Billy Connolly once said, you can tell someones age by the time it takes them to get out of a bean bag. It was also only recently true that you could tell someones age by their connection to social media. Digital did equal young. Not today, but some marketers continue to fall into this trap. Digital does not equal young; ignore this at your peril. Here's a stat to get you thinking; the 55+ visit shopping and classified sites more than any other segment. View full article

21st January 2010 | Written by Michael Watkins | viewed 915 times | 2 comments

A major hurdle has just been overcome in the 'how do you measure social media' debate. About 3-4 hours ago facebook page admins will have noticed that one new line of data appears under their branded page updates, impressions and % feedback. This is significant for three reasons - marketers now have justification to create a pricing model around facebook updates, smart marketers will be able to determine the best time of day to send updates for the most exposure and lastly, marketers will know the effectiveness of each individual update in realtime, as engagement is occuring. View full article

15th January 2010 | Written by Cameron Wall | viewed 469 times | Be the first to comment

It is very clear to me and other people that work solely in the Mobile ecosystem that the medium is huge for marketing and social interaction. The two main reasons are its wireless therefore truly mobile and its personnel (my handset, my stuff). It is also clear that the traditional "Digital Agencies" that have spawned over the past decade will not have the right expertise or people to deliver what Brands want. View full article