1st July 2009 | Written by Zoe Scaman | viewed 89 times | 2 comments

Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as: View full article

24th June 2009 | Written by Jonathan Crossfield | viewed 232 times | 2 comments

Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster's snapped-off car aerial in your hands. In this new online world of social media, the fight rule also seems to apply. Controversy wins. Arguments attract spectators. Being a bastard can turn an average website into an essential read for thousands of people. After all, if it works for Gordon Ramsey and others offline, it can certainly work online. View full article

15th June 2009 | Written by Tiphereth Gloria | viewed 481 times | Be the first to comment

The infographics display from Apple's WWDC conference has generated a lot of buzz. What's really interesting is what it represents: * There are now 50,000 + iPhone applications (and iPod Touch, so iPhone OS) less than a year since release of iPhone 3G. * The displays are representing 20,000 of the most downloaded applications * More than 1 billion apps downloaded, the milestone was reached in April 2009, again less than a year since iPhone 3G * 3,000 apps are downloaded every minute * New iPhone 3G S is faster, with video capabilities & even edit your video on the phone and share it straight to YouTube View full article

11th June 2009 | Written by John Callaghan | viewed 445 times | Be the first to comment

A hot topic recently has been the potential of branded iPhone applications. Do it properly and brands can achieve international exposure for relatively little investment, screw it up and your left with useless vanity projects View full article

5th June 2009 | Written by Ben Potter | viewed 271 times | Be the first to comment

At the turn of the year I wrote a post predicting that the impending recession would see many of the aptly named snake-oil SEO salesman' go out of business as buyers become more aware of what is required to succeed in search engine marketing and in particular, demand that companies have both the ability and track record in delivering ROI. Unfortunately, the reports I am hearing suggest that this is not the case. If anything even more companies and individuals appear to be popping up offering guaranteed top search engine rankings' and top website ranks'. I said back at the turn of the year and I repeat it again now; sometimes I just want to find these people and wring their necks. They prey on the naivety of what remains a relatively uninformed audience, they rarely deliver, don't even pay up on their guarantees' when they don't deliver (due to their cleverly written contracts), devalue the better agencies and ultimately inflict great damage on the reputation of the search industry. View full article