Australian Company Release World First Augmented Reality Marketing Application

The ground breaking system is only available on the iPhone 3GS at the moment but is being developed for other smartphones such as the Blackberry, Google Android and Nokia. The system works using the iPhone 3GS built in compass and video camera. You simply turn on your video camera and hold your iphone up. On the screen you will see offers appear next to shops and outlets in real time.

Marketers can also track the interactions between the users and their campaigns via AR clickthroughs to mobile websites and scans of QR codes via downloadable readers that also use your phones camera to scan a code and deliver you to a mobile website.

"Augmented Reality is the combination of virtual geolocated information and the real-world. Using your mobile phones camera Insqribe overlays Augmented Reality “tags” onto whatever you’re looking at." explains Nick Gonios.

The application has a lot of promising possibilities. You can use the platform to:

1. Notify consumers of latest offers as they walk around your shopping district.
2. Provide interactive brand engagement using the real world.
3. Keep people informed about what is going on in their area.

All consumer behaviour is monitored and tracked using Insqribes real-time proximity marketing platform.

About Insqribe

Insqribe is a web based platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and measure interactive marketing campaigns. Our platform combines traditional print and outdoor advertising channels with the impulsive and convenience driven habits of mobile consumers.

insqribe.com