SOCIAL MEDIA  Times have changed. I'm not weighing in to a gender debate, but we ladies have a lot on our plates. We're busy building a career, making a home, raising kids, nurturing our relationships with our friends and family, trying to fit in some exercise (or spending time feeling guilty about not doing any), dabbling in our hobbies, trying to contribute to our communities and fitting in some sleep (most of the time). Read on

SOCIAL MEDIA  I have posted before about the extraordinary opportunity for customer insight represented by the brave new world of user generated content. The reconstructed data analyst is no longer limited to a 'back-room' of historic transactional data, demographic profiling or inferential conclusions.The contemporary data analyst has a literal torrent of live data expressed in sentiment, colour and conversation that will, I believe, push customer insight into a new league. Read on

SOCIAL MEDIA  How important is it for e-commerce platforms to include social technologies in todays digital space ? I would argue that social media is giving rise to a new breed of social commerce platforms what are your thoughts? Read on

SOCIAL MEDIA  With the rise in social networking via mobile does it make sense for marketers to develop a social mobile strategy? I would argue that with the rise in the sales of smartphones and the advent in 4G that the future of mobile is social and the future of social is mobile Read on

SOCIAL MEDIA  Recently UK PR Week and Diffusion PR Week teamed up to release a report on the state of integration of digital into the PR mix. Working in the space myself I have prepared an overview of the report including my opinion on the findings. Read on

SOCIAL MEDIA  A survey conducted by the Norton team in the United States shows that about 44% of people are victims of cyber crime via social networking. Released last Friday (7th May 2010), the study says that crimes ranging from viruses, online scams credit card, unsolicited pornography, excessive spam messages, even e-mails "phishing" (bogus messages sent by criminals posing as banks and other retail companies). Read on

SOCIAL MEDIA  Traditional concepts of risk and reward in business tend to revolve around the concept of cost versus benefit. This concept works well when cost and benefit are readily defined, but less well in an information environment where cost is often an intangible and risk could be to reputation alone. Read on

SOCIAL MEDIA  As a digital advertising agency, despite all of the hype that surrounded branded Facebook applications in 2008-2009, we were surprised to find that few brands had the budget or inclination to fund these marketing activities even if they saw the fit with their customers. This raised an important question for us: 'How do we create the opportunity for brands to engage their customers within Facebook on an ongoing basis and a limited budget?' Read on

SOCIAL MEDIA  Funny how many people sit there, absorb the statistic, ponder it. find it interesting and then quote it, re-tweet it or simply treat it as gospel. My take is that we are all suffering from statistic fatigue or what I am going to coin stat-fag. On second thoughts, maybe not. Read on

SOCIAL MEDIA  An explosive mix of social media, online communities, text analytics & visualisation technologies together with Net Promoter Score (NPS) programs is presenting marketers with the opportunity to deliver on the type of Customer Relationship Management vision promised 10-15 years ago. In my humble opinion of course... but as practitioners, we are now seeing some of the more innovative companies closing in on this position. Read on