WEB  In such a technology-driven area, most requirements in digital job advertisements revolve around technical knowledge and experience. So what's the most important skill you need to have to succeed in the digital arena? Read on.......... Read on

WEB  With the rise of the Internet, retailers need to focus on providing a better customer experience in all areas of their business. For retailers selling online, the return on investment from customer experience improvement projects becomes evident when measured through analytics such as traffic figures, goal achievement and conversion. These measurements are at the core of a successful online retailing strategy and monitoring them closely can yield valuable insight into consumer behaviour that will improve the bottom line. Read on

WEB  Tween girls are an extremely confident, switched on, highly connected group of young females with significant purchasing power. 'Tween' girls were born into a world immersed in technology and are online for several hours a day; chatting to friends and maintaining most of their 'friendships' via social networking sites online and via their mobiles (50% of them have one). The tween dollar is massively powerful, but how do marketers persuade this fickle group that their brand is hot? Read on

WEB  What do you do to show potential hires why its great to work at your company? Have you thought about creating a video and posting it on your site and on YouTube? If so, lets hope you havent followed the example of the following companies. Heres a look at some of the worst recruiting videos ever produced. Read on

WEB  Just before Christmas I had the honour of being best man to one of my life long friends. Of course with that honour came an equal measure of paralysing fear as I considered how I would deliver a best mans speech to remember; fear that was compounded further by an earlier showing as best man a few years ago where I still to this day cringe at just how much I fluffed it. Read on

WEB  When people search for you by name on the web, what do they find out about you? How does this information affect your personal brand? Read on

WEB  Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount of time and conversation. There is one oddity that continues to boggle my mind, which is the focus on PPC when it comes to online marketing spend with lower regard for other search activities, like SEO for example. Even now with more and more knowledge emerging it seems that PPC still has the advantage on SEO in Australia by a large margin. Read on

WEB  There is much talk these days about the shift from Web 2.0 to Web 3.0. What does this really mean? What are the differences between the two, and how is this building into our everyday lives? In this post, we are going to cover the past phases of the internet and look at where it is going and how we can utilise this shift in all the ways we can. Read on

WEB  The other day at the office we had a discussion about how the search results seem to have deteriorated over the past 3 - 4 years. Whether it was searching for cheap hotel rates in Melbourne or trying to find a review for a laptop, it seems more time has to be spent and more searches have to be carried out just to find the relevant information. Now there are a few reasons why this might have happened and I am going to explore a few of these. Read on

WEB  Creating an e-commerce website certainly isn't a strenuous job these days. There are 'off the shelf' packages you can buy complete with domain name and email facilities such as www.shopcreator.com. The problem with this approach is that your website will mostly look like all the other thousands of sites that have been created in the same way, and it will also have a long list of crippling limitations. Read on