MOBILE  The IAB Australia Awards are always a great showcase of online and interactive campaigns that have run through the year and this year was no different. However one thing stood out this year - the increasingly important role that mobile has to play in brand loyalty and retention. Read on

MOBILE  As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already. Read on

MOBILE  There have been a few false starts in the Mobile Marketing space. These false starts have only confused marketers, businesses and consumers alike. But with the success of Smartphones, such as the iPhone and others, Mobile Marketing has finally got a seat at the Marketing dinner table, albeit a high-chair for now. Read on

MOBILE  The next year promises to significantly extend the growing power of mobile platforms in music and Artists and repertoire (A&R). Labels and artists need to take a much more incisive view of how mobile content can accelerate music sales by improving the digital bundling of an artists work. Read on

MOBILE  Coffee - what is best - a chilled caramel mochaccino or a double decaff pumpkin spice frappuccino? Probably neither... Were Jobs and Schmidt settling an argument or working out who owns what? Read on

MOBILE  "Video everywhere" Sydney based entrepreneurial outfit Known are at it again with a new startup delivering mobile video optimised for any device and any network condition. Their new platform is currently in beta and they are looking for companies that are willing to trial the new mobile video encoding and delivery system in real world scenarios. There will be a limited intake through February so get in quick Read on

MOBILE  It is very clear to me and other people that work solely in the Mobile ecosystem that the medium is huge for marketing and social interaction. The two main reasons are its wireless therefore truly mobile and its personnel (my handset, my stuff). It is also clear that the traditional "Digital Agencies" that have spawned over the past decade will not have the right expertise or people to deliver what Brands want. Read on

MOBILE  How can newspapers make money from their digital assets? The answer may be through mobile applications, Apples recent decision to enable 'in app purchases', supplementary content purchased from within iPhone applications, has been adopted by the Spectator magazine.... Read on

MOBILE  There are currently four* billion mobile phones in use worldwide and there are almost seven billion people. Mobiles have exceeded the number of TVs and computers and unlike those devices, mobiles are carried everywhere and are hardly ever turned off. Achieving this milestone confirms there is continued solid demand in the mobile industry and it puts the global market on a path to reach a staggering six* billion connections by 2013. A captive audience of four billion people represents an awesome opportunity for advertisers to grab their attention, even though it's on a small screen, with well targeted relevant advertising messages via mobile websites. Read on

MOBILE  Skype on your mobile is taking off, but the carriers are far from willing to let you use it without paying... Read on