CHAMPION ARTICLES BECOME A DIGITAL MINISTRY CHAMPION

Ian Farmer
When the brief is too brief
Written by Ian Farmer  | May 20th 20091 comment

SOCIAL MEDIA  Not all campaigns will be successful, but not having a brief, or having one that is too brief, definitely increases the likelihood of failure. The Brief is one of the most important stages of the marketing process, and yet many clients fail to see its importance, and either ignore it all together or pass this responsibility to the agency. Read on





 

Digital People - Michael Gethen

Digital People - Michael Gethen

Welcome to Digital People where we regularly ask professionals in our industry their opinion on trends, forecasts and the state of digital media. Read on



 

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