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Zoe Scaman
Defining Influence
Written by Zoe Scaman  | July 6th 20091 comment

WEB  Recently i've been trying to get my head around 'influence', what it means, how it works, how to identify it and how to harness it. Influence is defined as the power to affect, control or manipulate something or someone; the ability to change things such as conduct, thoughts or decisions; An action exerted by a person or thing with such power on another to cause change. Read on

Zoe Scaman

ADVERTISING & MARKETING  Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as: Read on





 

Digital People - Michael Gethen

Digital People - Michael Gethen

Welcome to Digital People where we regularly ask professionals in our industry their opinion on trends, forecasts and the state of digital media. Read on



 

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