CHAMPION ARTICLES BECOME A DIGITAL MINISTRY CHAMPION
WEB Recently i've been trying to get my head around 'influence', what it means, how it works, how to identify it and how to harness it. Influence is defined as the power to affect, control or manipulate something or someone; the ability to change things such as conduct, thoughts or decisions; An action exerted by a person or thing with such power on another to cause change. Read on
ADVERTISING & MARKETING Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as:
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TOP 10 CHAMPIONS View All
- 60 Days
- All Time
Michael Watkins (9 articles, 2706 reads)
John Lynch (9 articles, 2478 reads)
Brad Down (6 articles, 1113 reads)
Tiphereth Gloria (6 articles, 971 reads)
David Jackson (4 articles, 936 reads)
Denise Shrivell (2 articles, 791 reads)
Ben Potter (5 articles, 707 reads)
marc elison (4 articles, 692 reads)
TOP POSTS View All
- 60 Days
- Comments
A snippet of Social Media 'Strategy'
Written by Michael Watkins - 1108 views
Stop ticking boxes and develop an actual strategy for social media
Written by John Lynch - 784 views
Toyota needs to recall its online crisis strategy
Written by John Lynch - 657 views
Owing your soul to the company store: does your employer own your Twitter account?
Written by Cathie McGinn - 616 views
Digital People - Oliver Palmer & Luke Janssen
Written by Denise Shrivell - 602 views
Digital People - Oliver Palmer & Luke Janssen
Welcome to Digital People where we present regular profiles of people in our industry. Read on
LATEST DIRECTORY LISTINGS Boost SEO - add your company for free
Watch your back, PR is about to steal your lunch
Written by John Lynch - 6 comments
Understanding Web 3.0 aka the Semantic Web
Written by Piers Hogarth-Scott - 5 comments
Can the Apple iPad transform the digital publishing industry?
Written by Brad Down - 3 comments
Owing your soul to the company store: does your employer own your Twitter account?
Written by Cathie McGinn - 3 comments
Stop ticking boxes and develop an actual strategy for social media
Written by John Lynch - 2 comments