CHAMPION ARTICLES BECOME A DIGITAL MINISTRY CHAMPION
WEB Recently i've been trying to get my head around 'influence', what it means, how it works, how to identify it and how to harness it. Influence is defined as the power to affect, control or manipulate something or someone; the ability to change things such as conduct, thoughts or decisions; An action exerted by a person or thing with such power on another to cause change. Read on
ADVERTISING & MARKETING Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as:
Read on
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TOP 10 CHAMPIONS View All
- 60 Days
- All Time
John Lynch (14 articles, 1734 reads)
Michael Watkins (10 articles, 1156 reads)
David Jackson (9 articles, 1140 reads)
Richard Mergler (3 articles, 1099 reads)
Adam Bateson (2 articles, 947 reads)
Sally Mills (7 articles, 839 reads)
Cameron Wall (3 articles, 743 reads)
Dr Matt McDougall (5 articles, 679 reads)
TOP POSTS View All
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Written by Adam Bateson - 879 views
The Growing Role of Mobile in Brand Loyalty
Written by Richard Mergler - 868 views
HTML5 and the hidden Mobile agenda
Written by Cameron Wall - 569 views
Half my social networking strategy works I just dont know which half
Written by John Lynch - 496 views
Where's the value in Social Networks?
Written by Lucio Ribeiro - 406 views
Digital People - Michael Gethen
Welcome to Digital People where we regularly ask professionals in our industry their opinion on trends, forecasts and the state of digital media. Read on
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The Growing Role of Mobile in Brand Loyalty
Written by Richard Mergler - 2 comments
Digital Bullet Episode 14: Cloud Computing - what are the major developments and implications?
Written by Sally Mills - 1 comment