TagMan
Address25 Bickel's Yard,
151-153 Bermondsey St
PostcodeSE1 3HA
CityLondon
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Websitehttp://www.tagman.com
Bloghttp://blog.tagman.com
TagMan is a one-tag solution to the problems of online campaign tracking. By acting as a single system through which tags can be deployed to an advertiser s web site, online marketers can save time and money in the way they track campaigns.
TagMan is a one-tag solution to the problems of online campaign tracking. By acting as a single system through which tags can be deployed to an advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together.
A single TagMan tag is installed on any page that needs tracking and all other tags that need to sit on that page - whether to track natural search, paid search, affiliates, display or site analytics - can be plugged into the site through it.
Since the tags from all channels sit in the same system, advertisers and their agencies can track the full customer journey and tell which channel delivered a particular user much more effectively. This allows them to plan their future activity more effectively and eliminate duplicate commission payments where more than one channel claims the same sale.
The browser-based technology enables tags to be added, edited or removed direct from the web page in question in minutes and without adjusting the code on the site. This minimises errors, increases site security, and reduces the huge amount of time and energy it can take to implement online campaigns.
Also, since tags can be easily added and removed, it allows agencies and advertisers to move between tag providers such as ad servers and affiliate networks as they see fit. And, as the data sits in a system controlled by the advertiser/agency, they are able to control which campaign data they share with different partners and suppliers.
Last, page download times and data accuracy are increased since just one tag sits on any one page.
Clients include advertisers Thomas Cook, Alliance & Leicester, and Christy Towels and agencies Media Contacts, TBG London, Blue Barracuda and Didit.
TagMan won the Econsultancy Innovation Award for web analytics where the judges said: “The creation of a single system and interface through which tags can be deployed is a significant innovation that can help remove the burden caused by the proliferation of tags as well as enabling complete campaign tracking.”
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Rivka Louwen
Executive Assistant
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