10TH DECEMBER 2009 BUY TICKETS NOW

AdMonsters Webcast on Verification Systems

LOCATIONOnline at 12pm EST
VENUEOnline
TIME12:00am - 1:00pm
CONTACTRob Beeler
PHONE732-837-2434
EMAILrob@admonsters.org
WEBSITEhttp://www.admonsters.com/event/ws-us-16

Since the beginning on online advertising, advertisers and agencies have been looking for transparency - to know when, where and to who their purchased impressions have been served. They want to know that their money is being well spent and achieves maximum effect. The intensity for transparency has only grown as the economy has made more clients demand accountability for their media spend. To keep the money rolling in, agencies need to show they can deliver what they promise. What has emerged is a new player in the online space - online media verification companies - that help make sure campaigns deliver as promised. A number of these companies have sprung up rather quickly promising insight into what is truly going on when a campaign starts.

For all their promise, verification solutions mean for agency and brand ad operations teams a new set of services to be researched, understood, evaluated and implemented. This session will provide an overview of this quickly growing landscape, the things to look for in selecting a verification solution and best practices for implementing and using to their full potential.

 

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