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Toyota needs to recall its online crisis strategy

Written by John Lynch | viewed 323 times | Be the first to comment

Toyota needs to recall its online crisis strategy Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba?

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Digital jobs of the future: virtual clutter organiser

Written by David Jackson | viewed 218 times | Be the first to comment
Fourth in an occasional series. Hiring a virtual assistant - someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet - has come into vogue in the past couple of years, fuelled by people like Tim Ferriss, who sings their praises in his bestseller The 4-Hour Workweek. Read More

Owing your soul to the company store: does your employer own your Twitter account?

Written by Cathie McGinn | viewed 423 times | 3 comments
If you work in social media, PR or a similarly public facing role, are you ever really able to separate your personal from your professional social media profile? What are the implications when your views differ from that of your employer, and does this require an attitudinal shift as much as a social media policy? Read More

Can the Apple iPad transform the digital publishing industry?

Written by Brad Down | viewed 316 times | 3 comments
Apple has transformed the music industry the iPod, it has transformed the mobile phone industry with the iPhone, can it also take the flagging publishing industry and breathe new life into this most ancient of industries? When I first herd about the new Apple tablet I was super excited, I had been predicting its release since 2008. Now it is has been released all I am hearing is questions. Read More

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Pre-IPO Googler Says The DoubleClick Integration Was "A Total Sh$% Show"

4th February 2010 | Shared by Brad Down via www.businessinsider.com

Editor's note: Earlier this week, we published the account of a DoubleClick client who wrote "the atmosphere at DoubleClick is bleak and service to the clients is woeful." Then we heard from employees who came to Google through the merger. One said, "Google Destroyed My Career." Here now is another equally as disparaging account of the merger, but from the perspective of a pre-IPO Google (GOOG) employee: View full article

Augmented (hyper)Reality: Domestic Robocop

3rd February 2010 | Shared by John Lynch via vimeo.com

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. View full article

The good news is we will still drink tea

Mobile App or Browser-Based Site? Report Says The Browser Will Win on Mobile

3rd February 2010 | Shared by Brad Down via www.readwriteweb.com

Mobile search company Taptu has released a detailed report showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites - rather than apps built specifically for iPhone, Android, or any other platform. Taptu calls the former "the Mobile Touch Web," which it defines as "Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load overcellular networks." View full article

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AdMonsters Leadership Forum US VIII : 30th September 2009

Posted by Rob Beeler

AdMonsters Leadership Forum, held twice a year, brings together the most senior members from across the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly Read on