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Advertising doesn't create advocatesWritten by Zoe Scaman | viewed 89 times | 2 comments
Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as:
A customer who has favourable perceptions of a brand who will talk favourably about a brand to their acquaintances to help generate awareness of the brand or influence purchase intent.
Sounds good right? What brand wouldn't want that?! Having a brand advocate is invaluable. Someone who will promote your products, personally recommend them to friends and colleaugues and who, in all likelihood, will be a repeat purchaser... Read on
NEW CHAMPION ARTICLES
Lipstick on a Tweet - Getting People Listening (not just talking).
Written by Jonas Katzellenbourg | viewed 264 times | Be the first to comment
He came, he saw, he tweeted? These are not the last words I would ever want engraved on my tomb stone. Maybe I've outgrown my desire to be a beatnik poet, maybe, just maybe there are some serious issues we havent yet thought of. Maybe we need to look a little harder at how we are Tweeting. Read More
Unsocial Media - or Why I Need to Stop Being Mr. Nice Guy!
Written by Jonathan Crossfield | viewed 232 times | 2 comments
Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster's snapped-off car aerial in your hands. In this new online world of social media, the fight rule also seems to apply. Controversy wins. Arguments attract spectators. Being a bastard can turn an average website into an essential read for thousands of people. After all, if it works for Gordon Ramsey and others offline, it can certainly work online. Read More
How not to use Twitter: HabitatUK as a case study
Written by Tiphereth Gloria | viewed 2120 times | 1 comment
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh. I found these on Twitter Search: Read More
LATEST NEWS SHARES ADD NEWS SHARE
3rd July 2009 | Shared by John Lynch via www.interachtung.com
Can the world’s largest snake fit in an e-mailOne of the largest snakes ever to be captured alive is featured in Greenpeace’s latest campaign to remind its members that, as long as there is injustice in the world, against the planet or its inhabitants, they’ll be there. With this e-mail addressed to the database of members and sympathisers of Greenpeace, we sought to create a low-cost, but conceptually very powerful action, with the ability to be forwarded to others. View full article
Nice simple communication online
1st July 2009 | Shared by John Lynch via www.adweek.com
Making predictions for what's going to happen in media next week is hard, let alone undergo the ambitious challenge of trying to second guess the next five years. However, we believe our vision, which is based on rigorous research, conversations with key influencers and the collation of pertinent data and statistics, is not far-fetched. In fact, most of the predictions we make are grounded in today's reality; we are building the foundations now for a future-proof media agency in five years. So, take a trip into the future with us, use your imagination and tell us what you think. View full article
1st July 2009 | Shared by Brad Down via blog.hubspot.com

Are you insecure about your marketing performance? Are you afraid your marketing pipeline might be undersized? You're not alone! Here's the story of how one marketer learned the solution to getting his leads up. View full article
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Click 2009 Defining Future Creativity : 1st October 2009
Posted by Digital Ministry
Creative Review is at the heart of digital creativity - defining and showcasing innovative digital from the traditional to the obscure. Read on
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