MOBILE  As the world wide web gears up for the full unleashing of HTML5, some web browsers are already supporting some elements of HTML5. The support varies widely, although almost all Smartphones support the new standard already which has to make one wonder why Apple and Google have thrown so much weight behind it already. Read on

MOBILE  It is very clear to me and other people that work solely in the Mobile ecosystem that the medium is huge for marketing and social interaction. The two main reasons are its wireless therefore truly mobile and its personnel (my handset, my stuff). It is also clear that the traditional "Digital Agencies" that have spawned over the past decade will not have the right expertise or people to deliver what Brands want. Read on

SOCIAL MEDIA  With marketers these days looking for unique and innovative ways to achieve brand retention with their consumers, why not make use of Twitter? Read on

The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011. Read on

Camerons reaction: I feel that there will be a massive push for businesses to gain a Mobile presence via Mobile Web sites which will dynamically switch depending what device you are accessing from. About 20% of current sites are accessed by Mobile phones however they are rendered the same as desktop which is not a good experience.

Australia s corporate watchdog will investigate Friday s sudden surge in Telstra s share price, two days before the firm announced an A$11 billion ($9.6b) deal with the state-backed NBN Co. Telstra s shares gained 2.2% on Friday, closing the day at their highest price for the month, with more than A$198 million in shares being traded, said the Sydney Morning Herald and Ten News. The Australian Securities and Investments Commission (ASIC) will investigate the sudden share price spike after the matter was raised by Opposition treasury spokesman Joe Hockey. Read on

Camerons reaction: Should of seen that one coming you would of thought?

Apple has updated the terms of its iPhone Developer Program License Agreement to effectively block third-party analytics firms from collecting iPhone application user or device data. Section 3.3.9 of Apple's developer agreement, revised in conjunction with the release of the new iOS 4 operating system update, now reads "You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions: Read on

Camerons reaction: Let the rumble begin, this will be fun watching what happens here!

According to new estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR over the next five years, bringing the numbers substantially higher than the well under a half billion dollars spent in total in 2009. Read on

Camerons reaction: This is impressive and its from ABI Research which has to make you take some sort of notice. Even if it was half true its still impressive!

After intense on-going scrutiny, FTC announced today the approval of Google's $750M acquisition of AdMob, concluding it's unlikely to harm competition in the emerging market for mobile advertising networks. Read on

Camerons reaction: The acquisition of AdMob by Google allowed to proceed today by the FTC affirms the importance and growth of the mobile advertising market. The worlds largest media company has announced that it is mobile first, and I expect the rest of the market will also quickly recognize the centrality of mobile, because of the enormous potential of mobile advertising to engage with consumers.