CHAMPION ARTICLES BY JONATHAN CROSSFIELD BECOME A DIGITAL MINISTRY CHAMPION

Jonathan Crossfield

SOCIAL MEDIA  

It wouldn't be entirely original to liken social networks to nightclubs but the comparison is a highly legitimate one. They operate in extremely similar ways with very similar dynamics and rules. There are the regulars hogging the dancefloor, a moderator (or DJ) keeping everyone happy, cliques, gossip, alcohol-fueled mishaps (don't type with whiskey, trust me) and many other important similarities. Read on

Jonathan Crossfield

SOCIAL MEDIA  borg.jpg

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is 'borg'. Just recently, I've come across the word a couple of times - not in reference to the Star Trek villains, but as a descriptive word aimed at large companies. Scott Heiferman, founder of Meetup, is quoted by Jeff Jarvis in his new book What Would Google Do?, talking about the insurance industry, where he refers to "the corporate borg (AIG)" and "the government borg (social security)".

Read on

Jonathan Crossfield

SOCIAL MEDIA  Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking naked past the staff room window with the headmaster's snapped-off car aerial in your hands. In this new online world of social media, the fight rule also seems to apply. Controversy wins. Arguments attract spectators. Being a bastard can turn an average website into an essential read for thousands of people. After all, if it works for Gordon Ramsey and others offline, it can certainly work online. Read on

Jonathan Crossfield

SOCIAL MEDIA  (Insert tongue firmly in cheek and read on...). These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better - you can pretend you understand them too. If you have the ability to talk continuously without actually saying anything useful and believe morals only come at the end of children's stories, you too could make an impact in the exciting new world of online hustling - umm, marketing. Read on

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COMPANY HISTORY

Who Position
Netregistry Netregistry
Sep 2007 - present
Communications Manager


CHAMPION PROFILE

Jonathan Crossfield

Jonathan Crossfield
About Me
  • Australia
  • Netregistry
  • Communications Manager
  • jonathan@jonathancrossfield.com
  • 0414 317780
  • Visit Site
  • Visit Profile
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  • The name's Crossfield - Jonathan Crossfield. Communications sharp-shooter for Netregistry and intrepid journo for Nett Magazine. Having decided the best way to world domination is to rant and shout, I have two blogs serving as the receptacles for the bizarre brain discharges I politely call opinions. These are Copywrite (jonathancrossfield.com/blog) - focussing on writer matters, and Atomik Soapbox (atomiksoapbox.com) - digging through marketing issues. Both share my fondness for speaking my mind and pretending to be far more authoratitive than I probably am in an effort to boost my ego.

    Then again, someone's gotta put the rest of you straight!

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