24th July 2009 | Written by Jonathan Crossfield | viewed 1048 times | Be the first to comment

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is 'borg'. Just recently, I've come across the word a couple of times - not in reference to the Star Trek villains, but as a descriptive word aimed at large companies. Scott Heiferman, founder of Meetup, is quoted by Jeff Jarvis in his new book What Would Google Do?, talking about the insurance industry, where he refers to "the corporate borg (AIG)" and "the government borg (social security)". View full article

13th June 2009 | Written by Jonathan Crossfield | viewed 1529 times | 3 comments

(Insert tongue firmly in cheek and read on...). These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better - you can pretend you understand them too. If you have the ability to talk continuously without actually saying anything useful and believe morals only come at the end of children's stories, you too could make an impact in the exciting new world of online hustling - umm, marketing. View full article