SOCIAL MEDIA  No, social networks have not originated on the Internet (sorry!) Nor are they unique on the web. But it is undeniable that the power of the www to bring people together has accelerated its penetration among users of the net world, transforming the social websites into a "fashionable place to be"- not being part of a social networking site is almost like not knowing that Obama is US President : you are literally "out". However be careful of distractions, Social Networks are playground for useless business distractions. Read on

There are many things you should do before attending ad:tech if you want to be prepared and make the most of the conference. I ve broken them down into three main categories for you: research, connect, and plan. Read on

Lucios reaction: The very first thing you need to do is research.

You need to have a look through http://www.ad-tech.com/sydney/adtech_sydney.aspx to make sure you know the dates (16th and 17th of March), and have a look through the schedule to see which presentations you want to attend (I strongly suggest to attend Cadbury's case http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1320 .

Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, "Promote" can be found by the links for "Comment" and "Like". Read on

Lucios reaction: I've done some testing this morning and it seems is not working in Australia (yet).

Is there still value of attending conferences in todays society where so much information is available online anyway? I believe there are still enormous advantages to be gained. Take... Read on

That s how it goes. Its just a USB drive, casually dropped by an employee entrance, in the cafeteria or next to a cubicle. Read on

EA sports does not care if its campaign Dante's Inferno; to be released in February 2010, will disturb religious groups in some part of the planet. Read on