WEB  In such a technology-driven area, most requirements in digital job advertisements revolve around technical knowledge and experience. So what's the most important skill you need to have to succeed in the digital arena? Read on.......... Read on

INDUSTRY TALK  Mass customisation: providing tailored solutions for customers on a mass scale. It sounds like a contradiction in terms, but the idea of combining the low unit costs of mass production processes with the flexibility of individual customisation has been incredibly successful, particularly in manufacturing. Read on

TECHNOLOGY  Despite the fact that my last article showed how easy it is to get it wrong when producing online recruitment videos, I really believe that video is a great tool for companies seeking new employees. For one thing, you need to go where your audience is, and people are watching more and more video online. Nielsen reports that 4.2 million Australians stream video and despite stereotypes that only the young and the unemployed watch online video, recent Australian research shows that 41% of YouTube users are at least 40 years old, 57% are working, and 62% visit the site at least once a week. More than 50% are watching either ads or user-generated content, which includes corporate videos. Read on

WEB  What do you do to show potential hires why its great to work at your company? Have you thought about creating a video and posting it on your site and on YouTube? If so, lets hope you havent followed the example of the following companies. Heres a look at some of the worst recruiting videos ever produced. Read on

PEOPLE  Fifth in an occasional series looking at emerging digital employment opportunities Having someone do the heavy lifting for you online, reviewing the buzz about you, responding to negative comments and creating and posting positive content certainly has its appeal. Read on